Canon EF 24-70 f/4L IS Coming [CR3]

[ahsanford]

"rumored" canon 14-24 l 2.8 + 24-70 2.8 ii + 70-200 2.8 is ii - this is the pro setup.

Some f4 wide angle (ex. 12-24 f4) + 24-70 f4 is + canon 70-200 f4 is -enthusiast setup

I think the f/2.8 wide angle will be 14-24mm, but I think the f/4 will be 16-35 IS to directly compete in all aspects with the Nikon lens.  That will make it wider than the current f/4, sharper (as pretty much all lenses have been over their predecessors) and likely more expensive.  Hopefully, Canon will come out with cheaper variable aperture [or non-IS] UWA to replace the long-extinct 20-35mm f/3.5-4.5 USM for the lower end of the budget (~$500), as well.  Think about this (as a beginner):

Canon 6D + '24-70mm f/4 IS'  = $2600 (same price as Nikon D600 kit)
Canon '18-35mm f/4' or '16-35mm non-IS' = $500
Canon 70-200mm f/4 USM = $630
TOTAL = $3730

Pretty sweet [theoretical] package for <$4000, right?  Not that 2 of the three lenses even exist, but it is certainly possible.

There already is a value/budget F/4 ultrawide L -- the 17-40 F/4L.  It's super popular -- I'd guess one of the most frequently standalone bought (i.e. non-kit) L lenses due to its price, length and good IQ.

So I'd say no new ultrawide is needed on the cheap end, IMHO.  But this thread (hell, this whole forum) has been screaming for the higher end ultrawide with the 14-24.

[plutonium10]

I would agree that the 17-40 has good optical quality, but perhaps not as excellent as the average L lens. Not good enough to be a worthwhile upgrade to my 15-85, except for the build quality and weather sealing. Now if there was a new 14-24 or 16-35 lens with f4 and excellent optical quality at a reasonable price I would sell my 15-85 and buy it as well as a 24-70 IS

[flanker]

24-70 f/4 from Canon makes sence.

In terms law of physics, the dimension of front element can be similar to EF 24-85 f/3,5-4,5. The whole lens and its optical formula can be close to 24-85, too or it can be even smaller.

The 24-70 f/2,8 mkII or 24-105 f/4 can be expensive kit lens for 5DmkIII. But they are too expensive to relative cheap 6D body. Canon needs cheaper kit standard zoom for 6D. So the Kit 6D + something can have relative lower price opposite to 24-70 f/2,8 or 24-105 f/4. More people will buy 6D kit with this lens then.

Orientation to video (like EF 24 IS, EF 28 IS, EF 40 STM etc.) is good reason, too.

[RLPhoto]

Congratulations! At the MSRP of 1500$ for the 24-70 f/4L IS. This lens is now

DOA.

[Marsu42]

Congratulations! At the MSRP of 1500$ for the 24-70 f/4L IS. This lens is now

DOA.

I agree if purchased separately, but the theory was all along that this price will be just a marketing joke to be able to sell heavily "discounted" kits with the 6d making the new camera body more attractive.

[RLPhoto]

Congratulations! At the MSRP of 1500$ for the 24-70 f/4L IS. This lens is now

DOA.

I agree if purchased separately, but the theory was all along that this price will be just a marketing joke to be able to sell heavily "discounted" kits with the 6d making the new camera body more attractive.

I wouldn't get your hopes up too high. The 5D3+24-105L kit was still around the combined MSRP price when sold originally.

I could buy a 24-105L and 100mm 2.8L Macro used for just the price of the absurd 24-70 F/4L

[wickidwombat]

Congratulations! At the MSRP of 1500$ for the 24-70 f/4L IS. This lens is now

DOA.

yeah cant really argue with that logic

I'm wondering at this rate if i should pick up another 24-105L now just in case they ever get discontinued
mines gets used alot and if it ever breaks I would have nothing to replace it with

[Ellen Schmidtee]

Congratulations! At the MSRP of 1500$ for the 24-70 f/4L IS. This lens is now

DOA.

I agree if purchased separately, but the theory was all along that this price will be just a marketing joke to be able to sell heavily "discounted" kits with the 6d making the new camera body more attractive.

That's the scenario that makes sense to me.

It's a good FF kit lens, in the sense that it goes from wide to short tele, has IS & USM, and allows a taste of macro without buying a macro lens, but I don't see it selling well as anything else. E.g. someone who shoots macro would buy a macro lens, and someone who doesn't (like me) wouldn't care for 0.7x max magnification and IS being hybrid.

I hope Canon wouldn't EOL the 24-105mm - I like it, my copy shows sign of age, and I find 70mm a bit short. If it's upgraded for a reasonable price, I might buy it.

[AmbientLight]

I'm wondering at this rate if i should pick up another 24-105L now just in case they ever get discontinued
mines gets used alot and if it ever breaks I would have nothing to replace it with

I fully agree with that logic. Canon may be actually increasing 24-105mm sales, because of introduction of that vastly underwhelming 24-70 f4. Why in hell would I care about lens size over usability?

The potential prospect of not being able to purchase a new 24-105mm any longer bothers me quite a lot! 

[Marsu42]

Why in hell would I care about lens size over usability?

The newer IS system and near-macro capabilty is a big usability plus, many people might want to trade in the 70-105 zoom range if they have a 70- tele zoom anyway (and most will sooner or later). So as with the 6d, this zoom is ideal for traveling, maybe in combination with a physically short 70-300L

It's just and again the price tag that clouds the sky and the assumption that Canon does not want to give people the choice but wants to engineer them into buying more expensive gear than they'd like. And imho it's still the aftermath of the 5d3 price shock, Canon simply being greedy and thus alienating their former loyal customers.

[sanj]

Guys like it or loathe it, Canon sees the future in smaller/lighter FF DSLR bodies, that implies lighter lenses (more plasticky, shorter etc.)

Nope.

[syder]

It's just and again the price tag that clouds the sky and the assumption that Canon does not want to give people the choice but wants to engineer them into buying more expensive gear than they'd like. And imho it's still the aftermath of the 5d3 price shock, Canon simply being greedy and thus alienating their former loyal customers.

The 5Diii is available for £2339 in the UK now... Considering that it's a tool that considerably outperforms the 5dmii for event shooting and indy video that seems pretty reasonable. The price is not that far off what you'd have paid for a 5dmii a few years back.

http://www.camerapricebuster.com/Canon_EOS_5D_Mark_III_Body_pc.html

[kobeson]

When is this coming out?

Will go nicely in my kit with 35L, 85 1.4, 100L. When I add a 70-200 f2.8 (mk II or Tamron) it will be complete (for now).

[tron]

When is this coming out?

Will go nicely in my kit with 35L, 85 1.4, 100L. When I add a 70-200 f2.8 (mk II or Tamron) it will be complete (for now).

I beg to differ. The 24-70 f/4L IS will go nicely with the 70-200 f/4L IS. Only 24-70 2.8L II goes nicely with the 70-200 f/2.8L IS II. You have to match your lenses or they will feel uncomfortable 

[kobeson]

When is this coming out?

Will go nicely in my kit with 35L, 85 1.4, 100L. When I add a 70-200 f2.8 (mk II or Tamron) it will be complete (for now).

I beg to differ. The 24-70 f/4L IS will go nicely with the 70-200 f/4L IS. Only 24-70 2.8L II goes nicely with the 70-200 f/2.8L IS II. You have to match your lenses or they will feel uncomfortable 

Haha yeah good point - I think I will need f2.8 in the tele end though, I have that covered in the wide-normal end. Big brother will have to take it easy on the little fella