Just remember one very important thing regarding MAP, it ONLY applies to the minimum price a retailer can advertise an item for. It does NOT establish a minimum a retailer can SELL an item for. So if you see the 5D MkIII listed or advertised for $3,499 starting tomorrow, call them and just ask would you be willing to sell it for $2,999? If they say no, they can't do that because of Canon. Explain that no factory or distributor can legally set a minimum sell price, they can establish a minimum adverstised price in the United States. Big difference between the two.