Except that many users have been calling for an updated 35 f2 for a long time now- both for full frame and crop. It looks like a great lens. The problem is the price. Don't judge everybody by your own standards.Those who have been wanting an upgrade want one for a reasonable price. This is almost as much as the 35mm f/1.4L!!! Same with the 50mm f/1.4. I'm really afraid that Canon is going to put IS in it and charge $800 putting it way out of what most people want/need for a non-L lens. If they want to put IS and make an astonishing L lens for a ridiculous price than go for it. But the point of non-L lenses is to give good quality at a lower price and canon has abandoned this price point.
Exactly, which is why I said the problem is the price in my original post- the Canon US website is listing the 35 f2 IS at estimated retail price of $849, so there is confirmation of your fears. Great lens, but over 2.5x the cost of the original.