How long do you think the 24-70 2.8 Mk 2 will remain over 2300.00?

[pdirestajr]

There will be price drops and deals. There always are. Around Christmas, stores will compete. I remember last year stores like Adorama & B&H got aggressive on items like the 70-200 f/2.8L IS II. It fell below 2K in the US.

[Marsu42]

There will be price drops and deals. There always are. Around Christmas, stores will compete.

... or afterwards, I got my original gear on a January 2-3 sale when a major retailer had massive discounts to bridge the the sales depression after x-mas. At least in Germany, I (with very limited market knowledge) seldom see any good discounts before x-mas because all people are so up to spending money they don't need any special offers to do it.

[RustyTheGeek]

Keep in mind that this season Canon is trying to reign in the price wars (like Apple) and encourage more price consistency between dealers.

The reality is very simple - Canon will lower prices of new lenses and other new equipment when they stop selling.  If everyone would simply put off these purchases for 6 months, the prices will be lower because Canon needs their products to sell well and appear to be popular and well accepted.

It's not just about profit, it's also a reputation issue when products are/aren't in high demand.  Low demand for whatever reason is bad, it means that a company isn't in touch with its market.  IMO, Canon isn't in touch with their market (me) with sky high prices like these.

I'm finding a new appreciation for my existing 24-70 and other great lenses.  I look at the images I took in the past year and I don't see much that $2300 will improve or fix.

Take a few dollars out of that $2300 you were planning to spend on the 24-70-II or other lenses/equipment and go out on the town with friends & family, enjoy the holiday and new year.  Worry about this next spring or summer.  Seriously.  It will be here before you know it!!   

[Marsu42]

Keep in mind that this season Canon is trying to reign in the price wars (like Apple) and encourag
I'm finding a new appreciation for my existing 24-70 and other great lenses.  I look at the images I took in the past year and I don't see much that $2300 will improve or fix.

Then you were smart or lucky enough to get a mk1 before the mk2 price was announced and used prices skyrocketed - for the rest of us who are in the market for a 24-70 it's either Tamron with known issues, a used mk1 that was cheaper new not before long, or the mk2 :-o ...

... that's why people upgrading to ff are so much on their toes when it comes to the mk2 price and the resale value of it.

[tron]

It is a well established fact that the day after you buy yours Canon will release a rebate program that would have saved you $400.

Murphy's Law!  It was expressed the way I would say it!!!

Go ahead and grab one now, otherwise the price many never go down.

Now you took it to the next level!

[hammy]

Well, that has happened to me with the 70-200 l2. I ordered from B&H and later to find out a few weeks later the lens went on sale for 1999. i payed $2400. A few day past the return deadline  .i tried to return my lens but B&H refused.

[tron]

Well, that has happened to me with the 70-200 l2. I ordered from B&H and later to find out a few weeks later the lens went on sale for 1999. i payed $2400. A few day past the return deadline  .i tried to return my lens but B&H refused.

I understand how it can be frustrating. My 5DMk3 is now about 200euros cheaper 
However, prices generally in Europe are much higher than prices in US. In addition there are no instant debates.

[kiss-o-matic]

I used to feel sorry for you guys in Europe, even living in Japan.  My passion for ages was games, and this was mecca.  No longer.   Now that I'm into Cameras and gear made by Japanese Companies and I have to pay more for them here than abroad.    B&H ships abroad, thankfully.  I also go to the US for business a few times a year.

[dpedro]

I just ordered my 24-70 mk2 and now I am probably selling my 10-22, my 17-55 2.8 and my 70-200 F4 so I can get the 70-200 2.8 mk2.  Might even sell the 24-105 f4 for the 16-35

[lopicma]

If you can hold out, you might want to wait for the 24-70mm f/4 lens.  It will have IS, which may off set the price to be close to the f/2.8, but who can say.

[Dylan777]

If you can hold out, you might want to wait for the 24-70mm f/4 lens.  It will have IS, which may off set the price to be close to the f/2.8, but who can say.

He is wedding shooter...not landscape shooter? "IS" is worthless

[Dylan777]

I just ordered my 24-70 mk2 and now I am probably selling my 10-22, my 17-55 2.8 and my 70-200 F4 so I can get the 70-200 2.8 mk2.  Might even sell the 24-105 f4 for the 16-35

My 16-35 II is not that sharp...you might want to save that money for next Canon WA.

[tron]

Where do you see the price drop?

Since it is rumored that there is life out the U.S. :-p ... I probably have to correct my former prediction about the stable price, the 24-70ii in Germany/Amazon has dropped from €2200 to €2040, and that just after release - the (ridiculous) official price is €2300.

2000,75 now 

http://www.amazon.de/Canon-24-70mm-2-8L-Standard-Zoom-Objektive/dp/B0076FS09A/ref=sr_1_1?ie=UTF8&qid=1352642947&sr=8-1

[Marsu42]

Where do you see the price drop?

Since it is rumored that there is life out the U.S. :-p ... I probably have to correct my former prediction about the stable price, the 24-70ii in Germany/Amazon has dropped from €2200 to €2040, and that just after release - the (ridiculous) official price is €2300.

2000,75 now 

That's really unexpected (at least by me) - so probably I'll go for this lens after all if it drops some more. As for the reason - maybe it's the unstable European economy, or maybe the simple fact that there aren't that many enthusiasts and pros that are ready to pay €2000+ for a standard zoom w/o IS after all.

But I guess the price will stop to drop under the psychological €2k barrier - just like the 5d3 might stick €2950 for some time @Amazon.

[dpedro]

Yeah, maybe I will just keep the 24-105 for a walk around and sell the 2 EF-S lenses and the 70-200 to upgrade to the 2.8 mk2 and stay with that set up a while.  If I need anything wider, I could look at the fisheye or just hold out for a new WA.  Thanks for the advice.