How about "A reasonable price"?
Define reasonable price? I guess it needs to match d800 prices? I guess canon has to think they are nikon, or, maybe with that line of logic canon should cut costs by firing a ton of people in accounting because canon's price/margin expectation should be set by nikon?
Canon is much larger than nikon, nikon is doing all it can to catch up. The way I see it, the price of the d800 should actually match the price of the mk3. Why doesn't it? I can only see 2 reasons - either nikon is saving enough $$$ on the sensor because they are outsourcing sensor's, or, they are selling at a lower margin in order to make a big splash in the market. If it's the latter, then everyone who buys into the nikon system now will be vconfronted with higher costs down the road (like a freaking crack dealer would do...here a little bit for cheap, you'll be back for more). And if its the former, then nikon is dependent on sony which is great as long as sony keeps caring about the DSLR war (and sony has their hands in so many cookie jars with what they do that they don't need to keep a commitment to sensor R&D).
So is the price reasonable? Well, the answer to that is really very subjective. It all depends on what you do with your photography. If you do this as a business, then its really a matter of will the new item enable you to grow your business and keep more clients happy. If its a hobby though, there is no way to quantify a reasonable price for you hobby. how many smiles is product X worth? When it comes down to it, most working photographers have no issues with the price of most things ----even here on this forum, its the features that are under debate. If there was a 5ds with 30 MP, 7d AF, 4 fps,13 stops of DR, and much improved IQ at ISO 100-800 then that would take care of the worries from working pro's who NEED that kind of camera. But, back to the hobbyist? When there is only a non tangible feel good factor ... the I want, well that never ends will it? If canon put out a 75 MP monster that had a max ISO range of 100-400, I am betting that even that would not fill the wants from the want crowd ....the want crowd will want 75 mp, 15 fps, a giant buffer, ISO range of 25-2,000,000 and better than MF image quality for $2000.
Hasn't that topic been beaten to death???