It's a pretty good strategy, actually. What were the prices on the shelf tags for the pasta sauces? I'm betting the Puck sauce was similarly priced, despite being lower volume. More profit for Wolfgang to take to the bank. 'Quart' juice bottles are now 15 oz., but no cheaper, more profit, or in many cases counteracting higher raw material prices to maintain profit).
Likewise, more sensors per wafer means more profit for Canon.