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Author Topic: How long and how much: new 100-400L  (Read 3915 times)

jonathan7007

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How long and how much: new 100-400L
« on: November 16, 2012, 11:25:40 PM »
I may have missed recent mentions of a new 100-400L but am thinking ahead about:
1. how much to save/allocate from limited funds for future purchases, and
2. How long before we see this lens.

I want something longer than what I have now: 70-200 series II. I do have a Canon 2x extender II. I'd probably sometimes use the Extender on the 100-400 if I bought that, as I won't be buying, say, a 400 f2.8. I don't photograph birds. This is for landscapes, sports, commercial (stills) editorial work.

I wonder what the likely cost of a new 100-400 will be? $2500? What does everyone think?

jonathan7007
« Last Edit: November 16, 2012, 11:28:07 PM by jonathan7007 »

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How long and how much: new 100-400L
« on: November 16, 2012, 11:25:40 PM »

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Re: How long and how much: new 100-400L
« Reply #1 on: November 16, 2012, 11:35:01 PM »
I may have missed recent mentions of a new 100-400L but am thinking ahead about:
1. how much to save/allocate from limited funds for future purchases, and
2. How long before we see this lens.

I want something longer than what I have now: 70-200 series II. I do have a Canon 2x extender II. I'd probably sometimes use the Extender on the 100-400 if I bought that, as I won't be buying, say, a 400 f2.8. I don't photograph birds. This is for landscapes, sports, commercial (stills) editorial work.

I wonder what the likely cost of a new 100-400 will be? $2500? What does everyone think?

jonathan7007

Yes thats about the range I expect Canon to sell it at.... so much so that the current model might go up to 1500 used.
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Mt Spokane Photography

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Re: How long and how much: new 100-400L
« Reply #2 on: November 17, 2012, 02:37:56 AM »
People keep predicting a replacement, and have been for the last 7 or more years. 
IMHO, its wishful thinking.  There is really no competition for the existing lens, Nikon has been rumored to have a improved 80-400mm coming, but their existing one is more expensive and inferior.
Why make a slightly better one for 2-3 times the price?
For the quality and price, the 100-400mmL is a bargain. 

Marsu42

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Re: How long and how much: new 100-400L
« Reply #3 on: November 17, 2012, 04:42:14 AM »
Why make a slightly better one for 2-3 times the price?

Canon accounting could give you the answer as to why this is an excellent idea :-> ...

But to the op: Except for their IS primes Canon seems to be very conservative and they release new products only when pressed by the competition - like the new 24-70 mk2 since the Nikon that is better than the mk1. So we might really expect a new 14-24 uwa lens, but there is little pressure to produce a new 100-400L since people who want better iq currently have to go for the much more expensive tele primes.

tome223

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Re: How long and how much: new 100-400L
« Reply #4 on: November 18, 2012, 08:02:03 PM »
Love my Canon 100-400mmL.  I'd expect the new one to be $2400-$2600 but don't think there is a rush on the 100-400Lii because the 70-300L is presumably doing well and the APS-C equivalent to 112mm-480mm.  When I was on safari in Kenya last year lots of people had the 70-300L. 

On a side note, saw the 100-400mm in use as the handheld surveillance camera on Cinemax's Strikeback a few episodes ago.  I for one like the push/pull, wonder if Canon will keep that one the ii version.
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Mt Spokane Photography

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Re: How long and how much: new 100-400L
« Reply #5 on: November 18, 2012, 08:22:08 PM »
Why make a slightly better one for 2-3 times the price?

Canon accounting could give you the answer as to why this is an excellent idea :-> ...

Actually, Canon likes to sell lenses, not have them priced so high that they do not sell.  Thats why they continue to make the non IS version of the 70-200mm L lenses, something for everyone that Nikon cannot match.
For the super telephotos, its a different story.  At that level, price is not as big of a issue as it is for the high volume lenses.  The Development cost, tooling, etc are long paid for on the 100-400mmL, so its all gravy.  thats what the money people like, profit and no risk.

Marsu42

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Re: How long and how much: new 100-400L
« Reply #6 on: November 19, 2012, 04:22:26 AM »
Actually, Canon likes to sell lenses, not have them priced so high that they do not sell.

If you ever meet some Canon exec, please be sure to tell them that - I wonder if they aren't being a bit too excessive even with the newest "standard" lens prices for their own good.

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Re: How long and how much: new 100-400L
« Reply #6 on: November 19, 2012, 04:22:26 AM »

Mt Spokane Photography

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Re: How long and how much: new 100-400L
« Reply #7 on: November 19, 2012, 12:15:04 PM »
Actually, Canon likes to sell lenses, not have them priced so high that they do not sell.

If you ever meet some Canon exec, please be sure to tell them that - I wonder if they aren't being a bit too excessive even with the newest "standard" lens prices for their own good.
Thats why we do not see a whole flurry of  upgraded high end lenses.  The cost to develop and tool a new one is high -really high!  The 24-70mmL and the 70-200mmL had to be done, and they sell in large quantities such that as soon as tooling and development is paid off, prices will drop.
Many wish for a new ultra wide zoom, it will cost a lot more due to fewer sales, but it needs to be done as well.  There is really no reason to put out another high priced lens, sales are in a tailspin as it is, the 24-70mm L MK II will be dropping in price soon.

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Re: How long and how much: new 100-400L
« Reply #8 on: November 19, 2012, 03:45:31 PM »
When the 100-400L IS II is released eventually...  It will be very expensive.

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Re: How long and how much: new 100-400L
« Reply #9 on: November 19, 2012, 03:51:44 PM »
I am going to get the 100-400 shortly as I will need the reach in an upcoming trip, however I have seen sample variation for this lens mentioned in many places. Any experiences? Anything specific I should check?

Cheers!


Marsu42

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Re: How long and how much: new 100-400L
« Reply #10 on: November 19, 2012, 04:17:34 PM »
Any experiences? Anything specific I should check?

Without expensive equipment it is very difficult to tell how good your specific sample is (I had this problem when I bought my 70-300L). The one method I could imagine and tired is compare the new lens to an older one that you know is a good copy and sharp (in my case the 100L). Then match this difference to the expected difference from the iso crops of http://www.the-digital-picture.com/Reviews/ISO-12233-Sample-Crops.aspx ... and if you are not satisfied try afma or replace the new lens.

well_dunno

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Re: How long and how much: new 100-400L
« Reply #11 on: November 19, 2012, 05:14:59 PM »
Any experiences? Anything specific I should check?

Without expensive equipment it is very difficult to tell how good your specific sample is (I had this problem when I bought my 70-300L). The one method I could imagine and tired is compare the new lens to an older one that you know is a good copy and sharp (in my case the 100L). Then match this difference to the expected difference from the iso crops of http://www.the-digital-picture.com/Reviews/ISO-12233-Sample-Crops.aspx ... and if you are not satisfied try afma or replace the new lens.


Thanks!!  :)

brad-man

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Re: How long and how much: new 100-400L
« Reply #12 on: November 19, 2012, 05:18:36 PM »
I'm satisfied with the sharpness of my 100-400, I just wish I could send it in to Canon to swap the old IS system for the new one...

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Re: How long and how much: new 100-400L
« Reply #12 on: November 19, 2012, 05:18:36 PM »