Way, way, way overpriced for what you are getting. I have Canon dslr's, and was considering the C100 until Blackmagic reduced the price of their Cinema Camera to $1,995.
I will consider purchasing Canon again in the future if they come back to reality with their pricing structure. Way too expensive for what they give you.
It aint overpriced if you're a pro and you make a living using cameras for anything other than fiction/something where you have total control over the light. For the extra investment over a BMC you get a camera which actually handles nicely, has ND filters, professional audio inputs, is fantastic in low light (whereas the BMC is significantly worse than DSLRs at high iso)...
The $3k difference in cost is about a weeks worth of work for many people. And for events/documentary/weddings the investment will be well worth it, as the BMC's limitations will really show up there.
That said, the BMC is now so cheap, that it's a no-brainer for a lot of people. If it gets you one job you'll make most the money back on it. That said, the weird controls, stupid crop, rubbish ergonomics and poor low-light performance will still deter a lot of people.