EF 24-70 f/2.8L IS Exists as a Working Prototype [CR2]

[Meh]

IS. Meh. IS isn't going to stop your subjects moving. Period. Also I quite like the higher ISO grain noise of the 5D Mark III. IS is not an issue at this focal length

The most noise is from fanboys who don't actually shoot - they just want all the feature boxes ticked on their shiny equipment they don't use much, and not having it gives them something to complain about in forums like this. My advice - get the current Mark II, stay off the caffeine and learn how to hold the camera properly with steady hands, build a bridge and then get over it.

Never takes long for someone to say they are so awesome that they don't need to complain about gear.   Way to go dude, yer so awesome and kewl.

[Meh]

Cameras don't take pictures, people take pictures.  Stop complaining and learn yer gear dude.

[Meh]

Don't ask what your gear can do for you, ask what you can do with your gear.

[Meh]

The lens in your hand is worth two in your dreams.

[mememe]

They just cant release that right now!

Why? They already gone the wrong way. They released the 24-70 II for the price that would fit better for the IS-Version of this lens. The IS-Version has have to be somewhat more expensive and that would be a Problem when comparing to the Tamron one now that the non IS II is priced like an IS one should be.

And since ppl buy the totally overpriced 24-70 II they just cant bring it now. I guess II will drop to the price of the old 24-70 and the IS will be about the price you pay for the II now.

[Mt Spokane Photography]

With a FF body, IS is not needed for the 24-70 range unless you are doing video.  A video 24-70 model will certainly exceed $3,000.  Right now, I've seen the version 1 going for $2049 at Adorama, thats likely as low as it gets for the next few months.

[dilbert]

With a FF body, IS is not needed for the 24-70 range unless you are doing video.  A video 24-70 model will certainly exceed $3,000.  Right now, I've seen the version 1 going for $2049 at Adorama, thats likely as low as it gets for the next few months.

And 12 months ago, how expensive was version 1 at Adorama?

I've never seen Canon drop MAP for lenses, so I doubt that we'll ever see the MAP for the 24-70/2.8 II ever officially drop below $2399. Sure with specials/rebates, you may get it closer to $2000, BUT the introduction of MAP has pretty much killed "street prices" being lower than the intro price.

But what about camera bodies, don't they drop in price all the time? The market for bodies is completely different to the lens market.

The real problem here is that the 24-70/2.8 IS from Canon is up against Tamron's 24-70/2.8 VC, so if it does intro at ~$3000, it damn well better be almost perfect.

[sanj]

I like.

[AvTvM]

Canon f*cked up. I hope the Tamron really hurts their sales.
I will not buy the I
I will not buy the Non-IS II
I will not buy the 4 IS
And I will not wait for the III IS
 

[Viggo]

"It won't stop action" LOL, that's what the somewhat fast aperture is for, with IS you can do the exact opposite which, believe it or not, can yield some great creative stuff, and if that made you think blurred water, it tells me you're missing out what IS really let's you do..

[robbinzo]

I like the idea of this lens but the pricing fills me with dread. Likely you will need a 1Dx to balance this beast and arms like Popeye to wield it.
I think the IS is more important for video than for stills.
I plan to buy the 5D III in the New Year but which lens to buy?
I've heard good things about the 24-105 f/4 which seems to be excellent for video. Since I currently use a crop sensor, the f/4 on FF will be similar to f/2.8 on crop so I may just get the 24-105 f/4 with extra reach and not go for the second mortgage for a 24-70 f/2.8. Personally I won't wait for this lens to make an appearance. I reckon it will be affordable for me some time in 2016.
I can understand why owners of the 24-70 f/2.8 II would be annoyed at having their purchase effectively de-valued by this IS version. Even so, you should expect the mark II to maintain a very healthy re-sale value.

[tomscott]

I feel sorry for the early adopters.

Similar with the early adopters for the 5DMKIII with it now less than a year later at less than £1000 cheaper!

With this in mind anyone would be mad to be an early adopter, loosing 400-500 or even £1000!!!! Within a year. MENTAL.

Canon needs to sort their structure out, or they will loose custom.

[BrandonKing96]

Honestly not a lens I'll bother thinking about.  Especially for my needs and considering the focal length range.  I'm happy with my mark II.  And IS isn't a need for me.  Maybe a little bit helpful but definitely not something that would seal the deal for me.

I plan to buy the 5D III in the New Year but which lens to buy?
I've heard good things about the 24-105 f/4 which seems to be excellent for video. Since I currently use a crop sensor, the f/4 on FF will be similar to f/2.8 on crop so I may just get the 24-105 f/4 with extra reach and not go for the second mortgage for a 24-70 f/2.8. Personally I won't wait for this lens to make an appearance. I reckon it will be affordable for me some time in 2016.

You should just experiment with which lens you'd find more practical.  The 24-105 is a beautiful lens on a Full Frame sensor and the IS is handy.

[ddashti]

This addition will be greatly welcomed. It's really needed out there!
As for the f/4 non-IS, it's not so necessary.

[sanj]

I feel sorry for the early adopters.

Similar with the early adopters for the 5DMKIII with it now less than a year later at less than £1000 cheaper!

With this in mind anyone would be mad to be an early adopter, loosing 400-500 or even £1000!!!! Within a year. MENTAL.

Canon needs to sort their structure out, or they will loose custom.

Am ok. No need to feel sorry for me. I will use this lens for two years and upgrade later. No stress.