EF 24-70 f/2.8L IS Exists as a Working Prototype [CR2]

[Canon Rumors]

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It’s not coming soon

There are plans to release an EF 24-70 f/2.8L IS sometime in the next 18 months. I have confirmed from two sources that the end of 2013 or early 2014 is the earliest we’d see a production model announced.

There are no plans for a non-IS 24-70 f/4L.

Canon EF 24-70mm f/2.8L II USM Zoom Lens $2049 (Save $250)

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[Daniel Flather]

*pops corn*

[Drizzt321]

Ok, time to sign away my first AND second born, and my both my legs. I need my arms to hold the camera and shoot, otherwise I'd sell those off too. Are we going to hit $3K for a normal zoom lens?

[wayno]

The legendary 70-200 2.8 II IS is starting to sound like a bargain in comparison to what this likely will be. I wonder if the 24-70 II will start to normalise price-wise sometime between now and then?

[ScottyP]

Exactly.  Now that they decided to hit the world up for $2,300.00 on the NON-IS version, what the heck are they going to price the IS version at?  There has to be a limit ofo what the market will bear, and I think they already went to that limit on the NON IS.

[Drizzt321]

Exactly.  Now that they decided to hit the world up for $2,300.00 on the NON-IS version, what the heck are they going to price the IS version at?  There has to be a limit ofo what the market will bear, and I think they already went to that limit on the NON IS.

Maybe (hopefully?) the Non-IS will be down to something like $1800-$1900 by then, and they can bring in the IS at $2300-$2500? That'd "look" a lot more reasonable, with a price premium of a few hundred dollars. While still being more expensive than the current one at introduction. Especially if it's going to be 1+ years before it'll come out.

[Dylan777]

Exactly.  Now that they decided to hit the world up for $2,300.00 on the NON-IS version, what the heck are they going to price the IS version at?   There has to be a limit ofo what the market will bear, and I think they already went to that limit on the NON IS.

Get ready to add $500 - $700 on top of non IS

[wickidwombat]

hooray! i wonder if its too early to pre-order.... 

[ahsanford]

Will weigh 7 tons and require 83mm filters.

Nice.

[Woody]

It would seem that Image-Stabilization may soon be considered the de facto standard on all of Canon's zoom lenses (plus some primes too). I wonder if this is because they feel they've gone as far as they can in terms of ISO performance?

Because Canon is addressing the complaints of those folks who want every lens stabilized. This crowd loves the in-body IS.

Previously, Canon tried to please the crowd who wanted the megapixel race to end. Look where it got them...

I don't think the general crowd knows what they really need.

[spdntrxi]

Great.. I waited on v1 because the rumors of v2.. now that I'm nearly ready to buy v2... the rumor of v2 w/IS ?

[Lee Jay]

It had better be less than the 70-200/2.8L IS II, which would mean the non-IS version will have to drop in price by quite a bit to make room.

I guess Tamron is pushing Canon to do this?  If you forced me to replace my 24-105 right now, the Tamron would be my first choice and the 24-70/2.8L II would be third after buying another 24-105.

[neuroanatomist]

Great.. I waited on v1 because the rumors of v2.. now that I'm nearly ready to buy v2... the rumor of v2 w/IS ?

I'd prefer the IS version, but the rumor of one isn't going to stop me from buying the 24-70 II...

[wickidwombat]

Great.. I waited on v1 because the rumors of v2.. now that I'm nearly ready to buy v2... the rumor of v2 w/IS ?

I'd prefer the IS version, but the rumor of one isn't going to stop me from buying the 24-70 II...

i've got a good v1 and  the 24-105 to tide me over till the IS version comes out, I cant wait to see the IQ it will deliver

[EchoLocation]

I see this being $2899 at introduction in around 2014. This was planned all along. They release the non IS 24-70 first and tempt all the early adopters in to dropping $2300 bucks. Then, 2 years later, they make a new latest and greatest 24-70 IS, and get all those early adopters to fork over top dollar for another version.
They could have made this lens last year, but then they wouldn't have sold so many non IS versions to people who will eventually upgrade to the IS(like so many on here.)
There are only a few zoom lenses that can create this much anticipation and excitement, and Canon plans on maximizing that excitement in to as much sales as possible.