I also did the survey. I told them their lenses were too expensive, and my future lenses might not be Canon brand.
Funny, I told them most of my current lenses aren't Canon brand. They aren't really competing for crop consumers, lens wise, like companies like Sigma, Tamron, and Tokina do. At each level (ultra-wide, standard zoom, tele), those 3rd party companies all make multiple options at multiple price ranges. Canon, they basically make one ok/cheap version (18-55, 55-250, 18-135), and one L-level expensive version (10-22, 17-55, 24-105, etc). Only in the tele range do they have options with their 70-300 and 70-200 f/4 non-is.
You'd think they would want to compete in those areas, because there are a LOT more crop users than full-frame, thus a lot more potential sales. Yet, Canon doesnt have anything in the 10-14mm range than can do f/2.8 (Tokina and Samyang do, Samyang soon to have 2 lenses). Canon doesn't have an affordable option like Sigma's 17-70, Tamrons 17-50, etc.
I told them I'd like them to innovate in that realm; but, then again, with how good Tamron's customer service already is, and how Sigma's is improving, maybe I'd rather not deal with Canon for my lenses