Unlikely to be a lytro like concept although I agree the white logo in the back suggests that...canon is too pu**y and conservative to make major leaps or risks. Given their market dominance they don't have to...they can afford to be conservative.
So what can they promote that teases but delivers the least for maximal hype?
Something smaller size and weight than a full size camera...given she is holding it up easily.
Something that "twists" (lame play on words, par for the course with Canon).
Probably some lame ass compact with a articulating screen.
As for that white logo... Translucent mirrorless maybe? Viewfinder electronic or otherwise? And her holding it up...but be able to see it from below...she seems to be looking up at an articulating screen.
All in all...underwhelmed.