I think this is where I get flamed out to Jupiter, or laughed out of sight...
I am trying to figure out what Canon's digital photography strategy actually is, who their market researchers (if they have any) actually bother talking to, and why they keep shooting themselves in the foot. (And I am sorry that I'm about to wander off topic a bit, but stay with me...)
Canon has recently launched 2 cameras which, for them, are absolute turkeys: the mirror less interchangeable lens EOSM, and the large-sensor G1X. Lots of R&D money wasted in being the last major brand to enter a markets sector, then doing so with a poor product. (Pause for flames).
Meanwhile, in the SLR space they introduce yet another variant camera, the 6D. This is really just a silly compromise - it is selling at the price the 5D should have been offered for, but with a stack of useful features held back. (Pause for more flames).
And in the lens space, they want to charge $11,000 for this? If it had been 5 or even 6 thousand, I could have conceded it made sense. If it was off-the-scale awesome, then 7500 with some steep cash back options.
But the fact remains that this is likely to sell in only small numbers because of that price tag. I cannot help but wonder if the fact that Canon's last annual profits came in at under a billion are down to a very poor product strategy. They are building products that people don't seem to want (G1X a great example), then when they find one that should have the potential to sell like hot cakes (this 200-400mm) they go and price it out of the market. The amateur who has pushed his or her budget to a 5DIII is hardly going to spend several multiples of the price of the camera on a single lens, no matter how good it is.
I've been a loyal Canon user for many years, and owned the 10D, 40D and now have a 7, but I just fail to see the point of this.
Emperor Canon of the Camera Kingdom has no clothes on...