At first I thought it was a little ridiculous too. But thinking about it, it's a great match for today's younger generation. When it comes down to it, I'm glad Canon is spending some money and time on being creative and coming up with out of the box ideas. We need Canon to do well if we want more lenses and DSLR's, and this is showing me that Canon is trying to stay up with what is going on in this world. Only worry I have is the pricing, Canon has launched its new items at some ridiculously high prices. Maybe they will get smart with this one too.