Sorry as I am now a Ex Jessops employee I can honestly say that all cameras were a loss leader.. The trade price on a 7D was around £1100 or more.. Jessops made huge losses on cameras sometimes well over £150.. The idea was to try and compete in the market but sell profitable items like memory cards etc with the cameras.. I shall greatly miss Jessops as I was a devoted customer before I worked there..
78 years of trading and servicing the general public has been torn apart in less then 2 days..
Sigh...Highlights again how some companies (in our case Canon obviously) use such territorial bracketing to keep strangleholds on the economies that are able/willing/daft enough, to pay more than others. The worldwide marketplace becomes a joke when Canon can say "nope...your warranty is no good because you bought a camera from outside your "territory".
The current 7D body only price on a certain Hong Kong based website (ie: "post trade") whose name may rhyme with rigital-dev, is £729.99. A far cry from the £1100 TRADE UK price that Alex mentions above. For once, it's not all money going to the exchequer, 20% on 729.99 is still only ~£876, so
(even allowing for rigital-dev's mass buying power and maybe loss-leading by up to around 30% on this particular example....and I severely doubt it's that much somehow!)
- somewhere along the line UK sales outlets (and therefore UK consumers) are getting screwed over.
To be fair though....we're still nowhere near as bad a situation as some continental European countries price wise...
Is part of the problem the fact that the larger territories (US/China) have retailers with significantly larger buying power so therefore are more competitive to Canon and the other such multi-nationals? Possibly.
I just know at the end of the day what the camera/equipment is worth in to me. I'm not a pro so it is ENTIRELY about enjoyment, and thus I have to justify what I spend on gear to myself alone.....I would have paid Jessops' prices if I hadn't imported to save hundreds pounds on my last body (about 30%, so again more than just UK tax accounts for - and not rigital-dev as it happens
). But the temptation to save that money and not feel like I'd been robbed, proved too strong.
To Alex, I have to say - good luck mate, sorry the administrators couldn't do anything over the past couple of days.
To the UK high street - good luck. Currys Group??? BHS??? WHSmith??? any chain that doesn't do something that can't be sourced in a visit to Tesco/Asda-Walmart/Sainsburys/Ikea had better develop some sort of USP very quickly.....or be ready to say goodbye.
Sorry to sound so bleak !
Didn't mean to have a rant - Honest!