Whether you like him or not, you're putting his name out there. And by doing so, sparking curiosity as to why he may be the marketing clown or source of basic information and product reviewer that he is. I think it's good to have him out on the internet, because people who are just starting out need that info. Actual professionals act like they don't need him. In reality, we do, like these forums, an alternative source of information to the better information that you can easily get from simply buying the camera gear that suits all your needs and going out to shoot with it. Because of that, no one really needs to know when a new product is coming out. We're here because of curiosity. If it's out, it's out. If you need it, you get it now. We all know how it works; Something new gets released, some get buyer's remorse, but in the end we're still all relieved because there's always a price premium and stage of real world testing to new products and most of us buy it long after release anyway. Most people who already have good gear seem to only post here to justify their purchases because it's either all they have and/or used or couldn't use the alternative products correctly or just absolutely could not fit their needs. Some are here to see if Canon is doing well, some are trolls, some are just plain bored. As for people like Ken Rockwell, he helps to feed the basics to the masses to regulate the flow of information to separate the pros from the amateurs and enthusiasts. What I do see as shameful, (And of course, I'm aware that I say this in hypocrisy) that we waste time talking about Ken being a clown and fail to show respect for someone who is doing something pretty much none of us have done and by whining about his opinions you're just making him more famous. We all know he's a horrible photographer, but compared to who? He just needs to prove his point with his photographs, not submit them for awards or sell them. He probably wouldn't be focused on his job as a reviewer of many products if he was making good money with his photographs, I'm sure all of his energy would be in photography and we'd rarely see anything posted by him. That's just how it works, it's a compromise just like everything else. I see the same with the DXO worshipping gearheads, people pledge their lives to scientific tests but in reality they don't have a creative bone in their body. Ken just got even more famous because of this thread =P It's like they say, haters are gonna hate =P Don't hate the player, hate the game.