I work for a midsized independent wholesale distributor in EU and am daily amazed by the numbers of 5D3 we are selling. The camera has been growing strong since january and especially in the last weeks we cannot cope with demand. WFT is going on...?!?
Canon shareholders are probably rubbing their hands together. They created a new segment out of nowhere (the 1dmkIV which had roughly the same price level was sold in units/months), made people digest the price premium, established a new camera base for the new high-quality high-prices lenses and started to cash in.
From a marketing perspective and despite all the whining on forums it was a clearly winning move.
For those who wonder the wholesale price in hk this week is 3350/3360USD for the kit 24105 and 2650/2670USD for the body.
Good monies for B&H and the like