They need to consolidate 60d and 7d. 70d 20mp 10 fps dual digic dual sd or qd/sd. 38 focus pt 19 cross center dual cross 51k Iso. only 5.6 af to keep selling superteles to those big spenders. Then bring on the 7dii with apsh and near 1 series spec priced above 6d. Everyone happy!
I don't think that would be a good idea. There's a big price gap between them.
Many people buy the X0D model because the grip on the Rebels are too small & don't want/care about long photo bursts or full weather sealing.
If Canon doesn't have the X0D, then people will migrate to the Nikon D7x00, because it will fulfill their needs for less $$$.
I think Canon might increase the 7D II's price (like they did the 5D Mark III) because It is a pro camera.
But I don't think their Rebel & X0D will change much in price, because they compete in a very price sensitive market against Nikon (who could be considered to have the better cameras in that segment currently, especially if the D7000 successor comes out soon).
I think opposite. Think of it like this (there's also a recent thread with this view) - If Canon stopped milking, and started Under Promise - Over Deliver they would DOMINATE the market. It is NOT a good thing when people can't tell the difference between Nikon or Canon...It means no one is revolutionizing. No one is going out of there way to make and BREAK expectations.
If they kept the Rebel line (which is always increasing in price for some reason....) took out the X0D line. That would be all they need to start taking over when it comes to first buyers.
They also need to start standardizing their sensors, AF, etc. Start BRANDING the company's name. Stop making spin offs of "that" sensor/AF/etc. and start making it throughout the lineup. It wastes people's time, and R&D money when they come out with a different versions to sidetrack the product.
Basically what I'm trying to get at is this.
4 camera Line Up:
That might be hard to grasp because then you get into pricing confusion. That mainly will come because of how APS-C and FF are at the moment. The rebel will have APS-C to keep price down for sure. Then Everything else should have FF, because by now they should already have been able to figure out how to only use the center to give the reach of crop by now (I mean seriously).
People are probably wondering than how will they be different if they all have the same sensor and AF.
3 main areas:
1 - CPU power & efficiency + buffer
2 - Shutter Speed
3 - MP
So as you go up the line Rebel - 7D equiv - 5/6D equiv - 1D equiv then all three areas will get better. At this point people will ask well I don't want 50000000000+ MP because noise will increase and buffer speed will decrease....well honestly this isn't how you should be looking at it. Instead ask why hasn't there been any push to technology so that as MP increases noise and buffer doesn't get worse. Seriously the price for these equipments as much and even MORE than the best computer you can build out there.
Pricing - This is difficult, but if either Canon or Nikon started this revolutionary way of business than they can ultimately (well somewhat as consumers are the ones that determine the price) price it to whatever they want. But let's just give reasonable prices.
The Rebel needs to be able to have an easy point of entrance. Right now the current T4i sells for about $800 (way overpriced for what you get, that's why people still buy the T3i over it) so I say for something that will actually be VERY good and revolutionary than at most $800 for it would be better for that camera. 7D equiv $1400; 5/6D equiv $2600; 1D equiv $6000
The pricing section isn't what I'm trying to get at, just giving numbers because I know people will ask.
Now when it comes to system updates (ie Mark ii) then things will make A LOT more sense since most of the technology is shared in the lineup. So as they improve on sensors and AF (and not incremental, but actual improvements) then all they have to do is refresh the lineup.
This will make Canon the best ever, period. Customers will know that this company won't chimp off and let them down, Canon will stop wasting money of random incremental and sidetracked R&D and FOCUS on actual "Evolution & Revlotion" products. There will be a clear difference of what you would get with Canon vs another brand.
Making full frame sensors is expensive, that's why they cost so much.
They can make over quadruple the number or APS-C sensors out of the same wafer size as full frame. e.g. 60D APS-C = 14.9x22.3mm = 332.27sq mm. 5D III FF = 24.0x36.0mm = 864 sq mm. A 300mm wafer has about 70,500 sq mm.
With the number of cameras they sell, I think it's very unlikely they would see any cost savings with a single sensor design. More likely they would lose a lot of money.
Which makes it very unlikely they would ever drop their prices as low as you're suggesting. Realistically they'll stay the same or see a slight bump. They'll likely try to keep the Rebel & X0D series close to the D5X00 & D7X00 series (if not slightly lower, which they traditionally are by about $100).
If they eliminated the X0D model, they are also eliminating any (semi)affordable DSLR with a good grip.
A Rebel for $600-950 vs a 7D II for $1700-2200 is a huge price difference. It leaves a big gap for Nikon to fill w/ a $1200-1500 D7000 successor (which has a good grip & feels more solid than a Rebel).
If they don't have a 70D they have no D7000 successor equivalent & they lose all customers who think the Rebel is too small but don't want to spend 140+% more $$$ (than a X0D or D7X00) to get in a 7D successor.
If they really wanted to stand out from the pack, what they could do is increase the size of their APS-C. All APS-C sensor are not the same size despite sharing the same name. Canon could make a APS-C sensor that, while still smaller than full frame, is larger than Nikons 1.52X Crop factor. That's the only way I can see them drawing out 500nm sensors. That would create a problem w/ the current crop sensor lenses causing vignetting however, so that's unlikely to ever happen.
Unless, they could just have the camera shoot a lower megapixel crop of the larger APS-C if it detects a older crop lens is attached, and if a full frame or newer crop lens is attached then it shoots the full sensor at a higher MegaPixel. That would be interesting. Dollars to donuts it won't happen though.