The "45mm is the Nikon 1.5x equivalent, on our canon eos 1.6x bodies, we will see a 48mm~50mm.
Which is good news, because the crop will give us the better glass in the center, but perhaps some more distortion, for canon, we are in a win/loose situation.
I have a 28mm 1.8 usm, and I love it, if we see better performance on aps-c with this new lens, it will be a big hit.
But if people are wanting to move to ff or aps-h, the canon 28mm 1.8 or 35mm 1.4 might be a better option.
However, with this being an aps-c consumer lens, I presume we will see a cheap price tag.
And now seeing sigma's rising, I hope that this lens will out perform all the new canon is primes.
So in conclusion, I thing sigma is spot on with putting a new aps-c prime on the market, it will sell we'll, just like the 35mm.
And, the results, will show us how well a new 50mm would perform.