Canon Lens Price Increases

[Canon Rumors]

…and they aren’t even out yet (other than the 800).

Canon has announced price increases for the following lenses. Effective July 25, 2011.

• EF 8-15mm f/4L Fisheye USM lens $1499.00


• EF 300mm f/2.8L IS II USM lens $7299.00


• EF 400mm f/2.8L IS II USM lens $11.499.00


• EF 500mm f/4L IS II USM lens $10.499.00


• EF 600mm f/4L IS II USM lens $12.999.00


• EF 800mm f/5.6L IS USM lens $13.999.00

This is probably a good sign we’re going to see the lenses shipping soon.

thanks Larry

cr 

[neuroanatomist]

Looks like B&H and Adorama have already applied the new pricing to the preorders.  For anyone seriously considering one of the superteles, Amazon will still let you preorder it for the old prices, e.g. $1000 less for the 500mm f/4L IS II.  If you preorder that lens now, and receive it in December, locking up that $9500 compared to the new $10.5K price means  a 10.5% ROI and a 25% annualized ROI - try earning that on another investment... 

[dstppy]

Looks like B&H and Adorama have already applied the new pricing to the preorders.  For anyone seriously considering one of the superteles, Amazon will still let you preorder it for the old prices, e.g. $1000 less for the 500mm f/4L IS II.  If you preorder that lens now, and receive it in December, locking up that $9500 compared to the new $10.5K price means  a 10.5% ROI and a 25% annualized ROI - try earning that on another investment... 

No-credit intro cards are 24.99% . . . so I'm going to go with "what is paying off any existing balances first, Alex?"    Yes, yes, anyone spending this kind of bread on a lens shouldn't  be carrying a balance.

Good point though, neuro.

 EF 8-15mm f/4L finally seeing the light of day?  Anyone know the zipcode for hell? I want to check the weather forecast

[1982chris911]

Anyone knows if those are only US $ related increases or are they applied  worldwide ?

[Stuart]

A lens or a small family car ? Gosh there must be a good margin in there somewhere.

[c-law]

EF 8-15mm f/4L finally seeing the light of day?  Anyone know the zipcode for hell? I want to check the weather forecast

48169 should do the trick.

Chris

[TexPhoto]

I now feel like a genius for buying a used 400mm f2.8 IS 2 years ago.  It's worth about 2K more than I paid.  If canon keeps jacking up the price of the VII models the used one s will only go up. But I want a 600 and a 200 .....

[Mt Spokane Photography]

Looks like B&H and Adorama have already applied the new pricing to the preorders.  For anyone seriously considering one of the superteles, Amazon will still let you preorder it for the old prices, e.g. $1000 less for the 500mm f/4L IS II.  If you preorder that lens now, and receive it in December, locking up that $9500 compared to the new $10.5K price means  a 10.5% ROI and a 25% annualized ROI - try earning that on another investment... 

I'm wondering about your statement.  Does amazon really say this?

I've found that Amazon does not lock in prices.  They have cancelled my pre-orders in the past when prices increased, so that after waiting in line for a new camera for months, I had to re-order and go to the back of the line.  Naturally, I did not, I went to Adorama instead for the re-order.

amazon does not seem to do this right away, so they may cancel your orders anytime, right up to the day before processing your order.

[UncleFester]

A lens or a small family car ? Gosh there must be a good margin in there somewhere.

You know, that's a really good question. I guess if I were looking for a new car priced at around $27,000, I could get a descent used version/several years older in good shape for around 13-14,000 and put the savings on a lens.

Or. I don't like the idea at all of $500/mo car payment in a rickity economy, but would have no problem saving up for a super tele.

To each his own but I think the better value is in the lens over the car.

[kubelik]

I wish I could do lens payments just like car payments.  I'd be seeing a 400 f/2.8 II on my doorstep.  As it stands, I'm thinking maybe ... next decade?

[distant.star]

Hey, that's Hell, MI. Interesting place. I know a guy who grew up there.

EF 8-15mm f/4L finally seeing the light of day?  Anyone know the zipcode for hell? I want to check the weather forecast

48169 should do the trick.

Chris

[dr croubie]

Anyone know the zipcode for hell? I want to check the weather forecast

7517, Norway

my ex-local dutch shop looks like they've passed the price-rise on already. doesn't make much difference, cos nothing's in stock anyway. 300 2.8 v1 was already €4500 a few weeks ago when i looked, 300 2.8 v2 is now €6500, 400 2.8 v2 is €10, 000, 600 f4 v2 is€11500, and 800 f5.6 is €75 more (and in stock). 600 f4 v1 is in stock for €8200, think that's about the same as before.
and they're listing the fisheye zoom as €1500, not sure if that's higher than before.

ouch.

i'd sell my house and car for one, but don't have either to sell...

[dnhjr]

Canon can keep those prices. I'm happy with my good old $1200 400/5.6L.

[NXT1000]

just that japanese yen gone up and us dollar gone down.

i want to buy canon super tele prime, but i cannot take the weight of those lens.

[macgregor mathers]

A couple of years ago a local shop listed an EF 800mm, and whomever typed the price dropped one of the digits. Local law at the time was that companies had to sell products for whatever price they've advertised it, so I could have bought the lens for roughly 10% is price.

Damn, maybe I should have used the opportunity, rather than send a warning by email. They didn't even say thanks ...

[Since than local law was changed, saying if it's clear the price is in error, e.g. as in that case, the seller isn't obligated to honour the advertised price.]