Hi CR folks
I think people should not be reading more into what Masaya said than what he ACTUALLY said. Remember, the unquoted parts of that interview are simply DPReview's 'take' on it... nothing more (and nothing less, I have respect for DPReview). Quite a bit of what is written in this post assumes incorrectly.
What Masaya actually said about 70D and/or 7DmkII in the interview is very little, and not concrete about those models nor related to the possibility of which models will still be produced, and when, etc, but rather
he is talking about market segmentation.
So, careful and critical reading and analysis of what Masaya said specifically regarding APS-C and 70D / 7DmkII is required. His words are in bold in this part of that link / article, which I'm copying & highlighting below:
DPR: ... the future of APS-C at the semi-pro level is in doubt, he says:'That's something we're considering at the moment. From our semi-pro users there's still demand for APS-C but in the future, I think we will see an increase in the number of full-frame models.'
DPR: Either way, that doesn't close the door on an EOS 70D though - when asked when we can expect one, Maeda promises: 'some day in the future. Without fail.
I'm a manager in the Australian Government, and part of my job is to write very specific documentation / policy and to read critically. (I'm not trying to boast, just applying some of my skills here).
So, my take on what Masaya actually says is as follows:
- Canon realises a significant proportion of semi-pros currently demand APS-C
- In the future, Canon believes there will possibly be more demand from semi-pros for FF
- That doesn't mean some or many semi-pros will still want / prefer / need / demand an APS-C
- Which in turn means that Canon needs to determine how
to market future models like 70D and 7DmkII
- the feature set and segment positioning of the 70D (& 7DmkII) might be quite determined by the 700D / entry level Canon APS-C DLSRs
- A 7DmkII is still likely on the cards. I think planning, research & development of the 7DmkII has happened some years ago, and R&D are being finalised soon - then ready for production (nowhere does Masaya hint that a 7DmkII is off the cards)
- the 7D has been a popular and long-living successful camera for Canon (ie good profit). I think Canon realise if they create another successful, and perhaps 'noticably improved in some aspects' 7DmkII, they can get a lot of mileage out of it, that is: good profit again.
- Canon is smart and would be very conscious about brand loyalty, and if they remove a 'top of the line APS-C, while the competition offer good top of the line APS-C sized DSLRs, then some folk who don't want to (or can't afford) the jump to FF, may go to other brands.
- equivalent FF lenses are often significantly more expensive than APS-C (when I write 'equivalent' - I mainly mean in terms of 'effective' focal length. (I do
realise there are many other aspects to be considered than focal length, but I don't want to write pages here on that!)
Well... feel free to comment on what I've written and determined from the interview!
Totally apart from DPReview's interview - I believe we'll see some high level APS-C cameras. There are serious Canon EF-S lenses (eg 15-85mm, 17-55mm, 10-22mm, 60mm macro, etc) and many EF lenses (eg 70-300mm L, 100mm macro, etc) that just work so well on APS-C too!
Cheers and regards. Wishing all a wonderful weekend... it's Friday evening here in Australia! YAY!!