I am still unclear as to what the "lesser" cameras markets are. I get the 1D series as professional, but to me, I feel the 5D falls into the professional category as well. Is this wrong? I never thought of the 7D as a pro camera until recently, but the xxD series and the Rebel series (xxxD) seem to blend into one convoluted pile.
Has Canon positioned the 60D and the 7D similar to the 1D-S and the 1D Mkxx? Canon seems to be "leap frogging" an not working in parallel, when they issue cameras.
Confused.. but what else is new...,
I posted this recently elsewhere, but here's my vote on what each trimline is for:
XXXXD: Cost cost cost. "I cannot buy a film camera any longer", "my high school student son wants to pick up photography", etc.
XXXD: A few key consumer level niceties: touch screen, swivel screen, so-so AF for video. "I just want it to take nice pictures, and occasionally a video", "Do I need a longer lens? Maybe...", etc.
XXD: A thicker grip (I hear this often), top LCD for quick adjustments, less reliance on auto modes. "I've been shooting a while now", "I felt limited by my older camera", etc.
7D: Serious shooters and some pros who see APS-C as a strength and not a liability. Better build. Fast burst. "This is the best tool for birding", "I need high burst rate to cover sports for the local paper", "I really like tweaking my lens AF", etc.
6D: Serious shooters who do see APS-C as a liability but don't want to pay for all the bells and whistles. "I have always wanted a FF camera", "It's not the highest end, but you should
see the pictures I get with this."
5D3: Pros, videographers, well-funded enthusiasts, etc. who will pay for IQ and build quality but do not require the apocalypse proof build, cost or size of 1D bodies. "It's solid and doesn't let me down", "Shoosh, we're filming right now", "[Quiet shutter noise at wedding]", etc.
1DX:
Those people. "Welcome to my studio", "We're invading Asia. Thought I'd tag along", "It was this or the obsidian steering wheel for my yacht"

- A