How much would you pay for Canon 24-70 f/2.8 L IS

[Dylan777]

Unless IS version will be sharpner than current f2.8 II, otherwise, I don't have the needs for IS.

[J.R.]

2500, same price as the 70-200 IS II when that first came out.  But the IQ would have to be similar to or better than the 24-70 II.

2nd that

Lucky guys you in the US. In my country lenses are expensive by 30% across the board. The current MRP of the 24-70 II is the equivalent of USD 2,700 - no discounted deals usually.

[ChilledXpress]

.28 cents... about as much as I'd pay for a pegusus or the Man/Bear/Pig. I have never understood the need for eveything IS... like the masses begging for the 135 w/IS. It won't save poor technique or much beyond still work. I love the ability of it on a tele... like the 70-200 but honestly it is off 95% of the time on mine.

[K-amps]

Answering how much more 'should' it cost, I'd say $700 more.

the 70-200 f/2.8 without IS cost, $1300, the same lens with IS cost $2000.  So all the tech can certainly be accommodated at a 'pro IS level' with a $700 up-charge, maybe a touch more if they want to add special coatings of what not to the is lens element.

I am curious how and when we collective believed that it costs Canon $400-700 to add IS. I mean really?

 It probably does not cost $50 in materials and I am stretching it. The R&D is sunk cost anyway... Add another $30 per unit for re-tooling; retraining Other overheads and you do not cross $100 for IS...

Canon "does" charge a premuim for it, but we the consumers put a value of 700 on it when we should probably not... I had so much hoped that Tamron would resolve their QC issues (AF lens falling) that people would begin buying more of that great value at $1300.... and knock some sense into Canon.

Anyway... I'd be willing to Pay $1700 for it. Given Canon's better IQ and QA.

[7enderbender]

Answering how much more 'should' it cost, I'd say $700 more.

the 70-200 f/2.8 without IS cost, $1300, the same lens with IS cost $2000.  So all the tech can certainly be accommodated at a 'pro IS level' with a $700 up-charge, maybe a touch more if they want to add special coatings of what not to the is lens element.

I am curious how and when we collective believed that it costs Canon $400-700 to add IS. I mean really?

 It probably does not cost $50 in materials and I am stretching it. The R&D is sunk cost anyway... Add another $30 per unit for re-tooling; retraining Other overheads and you do not cross $100 for IS...

Canon "does" charge a premuim for it, but we the consumers put a value of 700 on it when we should probably not... I had so much hoped that Tamron would resolve their QC issues (AF lens falling) that people would begin buying more of that great value at $1300.... and knock some sense into Canon.

Anyway... I'd be willing to Pay $1700 for it. Given Canon's better IQ and QA.

I think the OP is asking the correct question. It's not what Canon's cost are. That should be completely and utterly irrelevant. Any business that is still working on a cost+markup basis is bound to fail. And I don't get the impression that Canon is operating like that or sets its pricing structure like that.

What clients are willing to pay is exactly the right start. Even better: what value does such a lens have for you and what is that worth to you?

Hence my answer: nothing. In fact, I would account it as a negative value since it is likely to shorten the lifespan/increase the likelihood of repairs. and I tend to keep my gear for a very long time usually so that is a factor. To others that may not matter.

[Rienzphotoz]

I am curious how and when we collective believed that it costs Canon $400-700 to add IS. I mean really?

Anyway... I'd be willing to Pay $1700 for it. Given Canon's better IQ and QA.

I don't think it is about us collectively believing anything ... its more to do with how Canon is pricing their lenses these days ... For everyone's sake I hope Canon does price it at around $1700 ... but than again, I don't think that's gonna happen.

[Rienzphotoz]

1999$

LOL, that is pretty specific ... so what you are saying is that if it is $2000 you will not be willing to pay the extra dollar?

[Rienzphotoz]

Unless IS version will be sharpner than current f2.8 II, otherwise, I don't have the needs for IS.

OK, lets say it is much more sharper than the the current version ... how much would you be willing to pay?

[Rienzphotoz]

Lucky guys you in the US. In my country lenses are expensive by 30% across the board. The current MRP of the 24-70 II is the equivalent of USD 2,700 - no discounted deals usually.

Actually 30% is not too bad a deal for some peace of mind with local warranty ... in the middle east 24-70 II is selling for a $3700+ ... about 10 days ago I bought 24-70 f/2.8 VC (from Japan) for $1049, here in the middle east it is selling for $2000+ ... this is the reason why I order all my gear from USA  (or sometimes Japan) and give up on local warranty.

[J.R.]

... in the middle east 24-70 II is selling for a $3700+

 

[RLPhoto]

1999$

LOL, that is pretty specific ... so what you are saying is that if it is $2000 you will not be willing to pay the extra dollar?

I would wait for BVI to have the sale.

[Dylan777]

Unless IS version will be sharpner than current f2.8 II, otherwise, I don't have the needs for IS.

OK, lets say it is much more sharper than the the current version ... how much would you be willing to pay?

No more than $2599

[wickidwombat]

Unless IS version will be sharpner than current f2.8 II, otherwise, I don't have the needs for IS.

OK, lets say it is much more sharper than the the current version ... how much would you be willing to pay?

No more than $2599

If it was noticably sharper than the current II
I would say maybe $2800

[Dylan777]

Unless IS version will be sharpner than current f2.8 II, otherwise, I don't have the needs for IS.

OK, lets say it is much more sharper than the the current version ... how much would you be willing to pay?

No more than $2599

If it was noticably sharper than the current II
I would say maybe $2800

count me out @ that price...I rather buy a tiny Sony rx1 with giant sensor for travel over sea. And yes, I did. It will arrive this coming thur.........Can't wait

[J.R.]

I rather buy a tiny Sony rx1 with giant sensor for travel over sea. And yes, I did. It will arrive this coming thur.........Can't wait

Congrats! Enjoy your trip and do post some pics on your return