April 16, 2014, 08:11:26 AM

Author Topic: How much would you pay for Canon 24-70 f/2.8 L IS  (Read 8100 times)

Dylan777

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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #15 on: February 04, 2013, 09:11:40 AM »
Unless IS version will be sharpner than current f2.8 II, otherwise, I don't have the needs for IS.
« Last Edit: February 04, 2013, 09:40:01 AM by Dylan777 »
Body: 5D III(x2) -- A7r
Zoom: 16-35L II -- 24-70L II -- 70-200L f2.8 IS II
Prime: 40mm -- 50L -- 85L II -- 135L -- 400L f2.8 IS II -- Zeiss FE 55mm f1.8

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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #15 on: February 04, 2013, 09:11:40 AM »

J.R.

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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #16 on: February 04, 2013, 09:22:44 AM »
2500, same price as the 70-200 IS II when that first came out.  But the IQ would have to be similar to or better than the 24-70 II.

2nd that

Lucky guys you in the US. In my country lenses are expensive by 30% across the board. The current MRP of the 24-70 II is the equivalent of USD 2,700 - no discounted deals usually.
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ChilledXpress

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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #17 on: February 04, 2013, 10:20:00 AM »
.28 cents... about as much as I'd pay for a pegusus or the Man/Bear/Pig. I have never understood the need for eveything IS... like the masses begging for the 135 w/IS. It won't save poor technique or much beyond still work. I love the ability of it on a tele... like the 70-200 but honestly it is off 95% of the time on mine.
« Last Edit: February 04, 2013, 10:24:46 AM by ChilledXpress »

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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #18 on: February 04, 2013, 10:22:26 AM »
Answering how much more 'should' it cost, I'd say $700 more.

the 70-200 f/2.8 without IS cost, $1300, the same lens with IS cost $2000.  So all the tech can certainly be accommodated at a 'pro IS level' with a $700 up-charge, maybe a touch more if they want to add special coatings of what not to the is lens element.

I am curious how and when we collective believed that it costs Canon $400-700 to add IS. I mean really?

 It probably does not cost $50 in materials and I am stretching it. The R&D is sunk cost anyway... Add another $30 per unit for re-tooling; retraining Other overheads and you do not cross $100 for IS...

Canon "does" charge a premuim for it, but we the consumers put a value of 700 on it when we should probably not... I had so much hoped that Tamron would resolve their QC issues (AF lens falling) that people would begin buying more of that great value at $1300.... and knock some sense into Canon.

Anyway... I'd be willing to Pay $1700 for it. Given Canon's better IQ and QA.
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7enderbender

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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #19 on: February 04, 2013, 10:34:58 AM »
Answering how much more 'should' it cost, I'd say $700 more.

the 70-200 f/2.8 without IS cost, $1300, the same lens with IS cost $2000.  So all the tech can certainly be accommodated at a 'pro IS level' with a $700 up-charge, maybe a touch more if they want to add special coatings of what not to the is lens element.

I am curious how and when we collective believed that it costs Canon $400-700 to add IS. I mean really?

 It probably does not cost $50 in materials and I am stretching it. The R&D is sunk cost anyway... Add another $30 per unit for re-tooling; retraining Other overheads and you do not cross $100 for IS...

Canon "does" charge a premuim for it, but we the consumers put a value of 700 on it when we should probably not... I had so much hoped that Tamron would resolve their QC issues (AF lens falling) that people would begin buying more of that great value at $1300.... and knock some sense into Canon.

Anyway... I'd be willing to Pay $1700 for it. Given Canon's better IQ and QA.



I think the OP is asking the correct question. It's not what Canon's cost are. That should be completely and utterly irrelevant. Any business that is still working on a cost+markup basis is bound to fail. And I don't get the impression that Canon is operating like that or sets its pricing structure like that.

What clients are willing to pay is exactly the right start. Even better: what value does such a lens have for you and what is that worth to you?

Hence my answer: nothing. In fact, I would account it as a negative value since it is likely to shorten the lifespan/increase the likelihood of repairs. and I tend to keep my gear for a very long time usually so that is a factor. To others that may not matter.
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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #20 on: February 04, 2013, 11:22:31 AM »
I am curious how and when we collective believed that it costs Canon $400-700 to add IS. I mean really?

Anyway... I'd be willing to Pay $1700 for it. Given Canon's better IQ and QA.
I don't think it is about us collectively believing anything ... its more to do with how Canon is pricing their lenses these days ... For everyone's sake I hope Canon does price it at around $1700 ... but than again, I don't think that's gonna happen.
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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #21 on: February 04, 2013, 11:25:11 AM »
1999$
LOL, that is pretty specific ... so what you are saying is that if it is $2000 you will not be willing to pay the extra dollar? ;D
Canon 5DMK3 70D G1X | Nikon D610 | Sony a7 | 16-35/2.8LII | 70-200/2.8LISII | 100/2.8LIS | 100-400LIS | 40/2.8 | 50/1.4 | 85/1.8 | 600EX-RTx2 | ST-E3-RT | 24/3.5 T-S | 24-70OSS | 28-300VR | HVL-F43M | Metabones EF adapter | GoPro Black 3+ | DJI Quadcopter | Manfrotto+Gorilap

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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #21 on: February 04, 2013, 11:25:11 AM »

Rienzphotoz

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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #22 on: February 04, 2013, 11:27:41 AM »
Unless IS version will be sharpner than current f2.8 II, otherwise, I don't have the needs for IS.
OK, lets say it is much more sharper than the the current version ... how much would you be willing to pay?
Canon 5DMK3 70D G1X | Nikon D610 | Sony a7 | 16-35/2.8LII | 70-200/2.8LISII | 100/2.8LIS | 100-400LIS | 40/2.8 | 50/1.4 | 85/1.8 | 600EX-RTx2 | ST-E3-RT | 24/3.5 T-S | 24-70OSS | 28-300VR | HVL-F43M | Metabones EF adapter | GoPro Black 3+ | DJI Quadcopter | Manfrotto+Gorilap

Rienzphotoz

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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #23 on: February 04, 2013, 11:36:54 AM »
Lucky guys you in the US. In my country lenses are expensive by 30% across the board. The current MRP of the 24-70 II is the equivalent of USD 2,700 - no discounted deals usually.
Actually 30% is not too bad a deal for some peace of mind with local warranty ... in the middle east 24-70 II is selling for a $3700+ ... about 10 days ago I bought 24-70 f/2.8 VC (from Japan) for $1049, here in the middle east it is selling for $2000+ ... this is the reason why I order all my gear from USA  (or sometimes Japan) and give up on local warranty.
Canon 5DMK3 70D G1X | Nikon D610 | Sony a7 | 16-35/2.8LII | 70-200/2.8LISII | 100/2.8LIS | 100-400LIS | 40/2.8 | 50/1.4 | 85/1.8 | 600EX-RTx2 | ST-E3-RT | 24/3.5 T-S | 24-70OSS | 28-300VR | HVL-F43M | Metabones EF adapter | GoPro Black 3+ | DJI Quadcopter | Manfrotto+Gorilap

J.R.

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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #24 on: February 04, 2013, 11:53:13 AM »

... in the middle east 24-70 II is selling for a $3700+


 :o :o :o
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RLPhoto

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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #25 on: February 04, 2013, 12:07:08 PM »
1999$
LOL, that is pretty specific ... so what you are saying is that if it is $2000 you will not be willing to pay the extra dollar? ;D

I would wait for BVI to have the sale.
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Dylan777

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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #26 on: February 04, 2013, 02:23:45 PM »
Unless IS version will be sharpner than current f2.8 II, otherwise, I don't have the needs for IS.
OK, lets say it is much more sharper than the the current version ... how much would you be willing to pay?

No more than $2599
Body: 5D III(x2) -- A7r
Zoom: 16-35L II -- 24-70L II -- 70-200L f2.8 IS II
Prime: 40mm -- 50L -- 85L II -- 135L -- 400L f2.8 IS II -- Zeiss FE 55mm f1.8

wickidwombat

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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #27 on: February 04, 2013, 07:07:41 PM »
Unless IS version will be sharpner than current f2.8 II, otherwise, I don't have the needs for IS.
OK, lets say it is much more sharper than the the current version ... how much would you be willing to pay?

No more than $2599

If it was noticably sharper than the current II
I would say maybe $2800
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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #27 on: February 04, 2013, 07:07:41 PM »

Dylan777

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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #28 on: February 05, 2013, 01:55:57 AM »
Unless IS version will be sharpner than current f2.8 II, otherwise, I don't have the needs for IS.
OK, lets say it is much more sharper than the the current version ... how much would you be willing to pay?

No more than $2599

If it was noticably sharper than the current II
I would say maybe $2800


count me out @ that price...I rather buy a tiny Sony rx1 with giant sensor for travel over sea. And yes, I did. It will arrive this coming thur.........Can't wait :o
« Last Edit: February 05, 2013, 01:57:54 AM by Dylan777 »
Body: 5D III(x2) -- A7r
Zoom: 16-35L II -- 24-70L II -- 70-200L f2.8 IS II
Prime: 40mm -- 50L -- 85L II -- 135L -- 400L f2.8 IS II -- Zeiss FE 55mm f1.8

J.R.

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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #29 on: February 05, 2013, 02:10:16 AM »

I rather buy a tiny Sony rx1 with giant sensor for travel over sea. And yes, I did. It will arrive this coming thur.........Can't wait :o

Congrats! Enjoy your trip and do post some pics on your return
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Re: How much would you pay for Canon 24-70 f/2.8 L IS
« Reply #29 on: February 05, 2013, 02:10:16 AM »