$5000, but if it comes with the new cap maybe $7500.Please do not joke about such things ... Canon might take you seriously and we'd all be 5crewed, having to pay $7500 for our beloved lens.
Haha.. I think it's too late, they already grabbed on to the idea..
The way I see camera gear is a tool for the "professionals" and a toy for big kids, hobbyists.
Nothing wrong with that but as every school yard, there are always kids who have more money than the rest and they want to be popular by "flashing" their stuff
I see the same here. Some could take an amazing photo with a piece of emmental some couldn't with a 5d3/1dx if his life depend on it. Yet, these people have money and can and will buy the most expensive and/or the newest stuff even if they don't "need" it, because it's a status symbol. Look at me I have a ....
They (especially the flock of non pro early birds) practically "outbidding" each other and ensuring Canon that the price is not high.
More people, more social media and photography is getting more and more popular. Now there is a larger pool who can afford a lens at $2500 then many yrs ago.
Canon realized this (like Apple) and now the more they charge the more people want to buy.
A fun BBC movie "Secrets of the superbrands" pretty much explains it.