In defense of the OP's sentiment, we have become conditioned to the price of most electronics dropping in price with each successive generation more so than this range of DSLRs have. From the outside, it's hard to know exactly what the P&L looks like for the 5Diii - it clearly leverages much from the previous model that is "paid for" many times over (from an R&D perspective), and shares some features and presumably development costs with other current generation models. It's not unreasonable to think that it should be priced X% less than the 5Dii, which should have been priced X% less than the 5Dc in a relatively new and rapidly advancing and technology space. Look at not only the specs of the point-and-shoots, but also the prices - they have generally dropped significantly as quality improved, where as the DSLRs in the 5D range haven't. At this point we just have to accept that brand loyalty (or being bound) to one of a few options makes these more like specialized Apple products or proprietary game consoles that will keep adding new functionality without necessarily coming down in price and less like commoditized categories such as TVs and point-and-shoots. (Having said that, I still think it's unacceptable that the 5Diii didn't launch at least a bit less than the 5dii was originally.)