I tried to post a reply earlier, but it didn't work.
I laughed at the M Biatitz name. My thought is that they should market it as a travel camera, but with different naming for different markets. As you're a brit (Scot) and all brits goes to Ibiza, in UK it should be named M Ibiza, in Sweden M Hua Hin, in US M Tijuana, In China M Anywhere where they have a c@sino, in Oz, not sure but maybe something like M Beach Beer Surfing.