What do you mean by "looking at lenses?" I don't get it, you can't see the "17-55" in the viewfinder, are you staring at the front of your lens for long periods of time? I do get what you're saying, it's like playing tetris too long and then you see the shapes in your head when you try to sleep. I just can't figure out what part of a lens would be fun to stare at long enough for this phenomenon to occur. The only one that seems reasonable is through the viewfinder, but you don't see "17-55" there. Do you happen to experiment with hallucinogens?
But to answer your question, no I've never in my life seen the name of a lens on my watch. I have seen files and folders in my head while trying to go to sleep after a long day of transferring files over and over.