Is this guy possibly meant to be the replacement of the 1100D/T3? A smaller- & lighter-than-a-rebel DSLR would appeal to many owners of the bigger brothers as an alternative to rangefinder, mirrorless and compact cameras.
Maybe the first sign that the long coveted differentiation of Canon's APS-C line is finally coming.
As a new DSLR line, may this be the object of the forthcoming March 22 event instead of the 70D?
*edit* @CanNotYet: more or less what I'm thinking, but I don't know about the EVF, and don't believe it will have native EF-M mount, if that's what you mean, though.