Now they're living on the glory of their name, which unfortunately is not enough for enthusiasts being offered absolutely unremarkable upgrades.
I don't believe that the Rebel/xxxD line is really targeted to enthusiasts looking to upgrade. It's an entry level line, marketed to people with a P&S or cell phone who 'want to take better pictures'. The majority of those buyers will purchase a Rebel/xxxD at a retail outlet (Best Buy, Costco, etc.) with 1-2 kit lens(es), and never buy another lens nor upgrade (and if their camera breaks in a few years, they'll buy the current Rebel/xxxD as a replacement, and by then it will be 'better').
There will be a minority of Rebel/xxxD owners who are interested in upgrading (and since the number of Rebel/xxxD owners is huge, even a minority fraction of that user base is a significant number). Canon wants those people to buy at least an xxD, preferably an xD body.
The other relevant point is that the people who post on a forum like this are an infinitesimal fraction of the dSLR market.
I agree, but:
- Entry-level or above, there is competition out there. I fail to see a reason why someone would choose this D700 over a competing product, except for the Canon name on it. When something costs more than respectable competing products yet offers less, there's something wrong.
- This behaviour from Canon has become widespread and noticed by internet reviewers as well. When the best thing you can say about a company like Canon is that "after all their products are good enough
", there's something wrong.
- Recent history suggests that the future release of prosumer cameras will be as disappointing. Other manufacturers offer competent, modern products in every price range. With Canon it seems that unless you buy a 5D3 or a 1DX and a bunch of very expensive L glass, you're having less paying more.
- That basically kills the prosumer who is happy to spend good money but not quite that much
. As a prosumer I don't care about the über-pro market segment; I care about the products in my price range, and in this respect Canon is failing terribly. Doesn't matter how many cameras they sell; good sale figures don't make a product better from a technical point of view.