If anyone if worries about AFMA, then they aren't the target audience for this camera... The people who are the target audience are those who say, of look cool, it has video!
there are plenty of people who can only afford a xxxD body.
they spend more for lenses and AFMA would be usefull for them.
Of course I would love a lexus, but if I could only afford a Hyundai, I wouldn't expect to get high end lexus features in the Hyundai. If you can only afford this camera, save up like just about anyone has to do, or if your set on getting this level of camera, send in your camera/lenses to be calibrated together...
LOL...and Canon service will set AFMA in their service menus that can't be accessed by users...
The point is it costs them nothing to add it and it would be yet another sales bullet. Just think of all the buzz there would have been right here in this very thread if it was announced it DID have AFMA?
The point is, even a Hyundai has cup holders in it...
Skiltron, the point is the average rebel user isn't an above average photographer... it's a person who goes to costco and see's a rebel as splurging... It's the realtor that would rather do their own photos rather than pay for a pro to do them for them and wonder why the photos dont look right... It's that soccer mom who wants to take the photos of little jimmy and dont give a rats butt about the horrid noise... Then they read in the manual that oh yeah, it has afma, and has NO clue how to do it, or dont even read the manual in the first place and dont even know it's there... then canon has to deal with the morons who buy the camera, reads about afma, and then calls them asking how to do it, and have their employees on the phone with the people for 10-15 minutes at a time trying to talk them through it, wasting their time and money... It's stupid... it's advanced... It's like getting a hyundai accent and complaining it has a stick shift saying it should have pedal shifters instead. It's more than enough camera for what that target market is aimed for.
So why does it even have modes other than full auto then? And why does it have 18 MP? After all, they don't know how to use anything other than full auto and they certainly don't need 18 MP in a crop body. And why NINE AF points? Everyone knows they are only going to use the center point or just leave it in "focus point roulette mode" and they'll never even understand what all those other points are supposed to do.
So, you are totally missing the point.
The point is 1) sales bullets count and 2) people who buy these things often, if not usually, find somebody they know who is "into photography" to ask before they buy.
I guarantee most who are "into photography" would say to them "AFMA is good to have though you may never need it with your f/3.5-f/5.6 lens." "But if you ever upgrade to one of those expense $350 50mm f/1.4 lens, you'll probably want that feature."
Just like you probably would tell them, "you may not use them, but 9 AF points instead of just 1 is good to have".
Consumer goes "Hmff, I didn't really follow all of that, and I'm not sure I'd buy a seperate lens that costs that kind of money, but if so and so says I might need that AFMA thingy, I should buy this newest model just in case."
And of course the same holds true if they were reading all of the reviews and blogs stating the same thing, had Canon provided it.
LOL, and to tie back to the car analogy, do you have any idea how many car sales are closed because of cup holders and storage nooks?
So to me, it is just stupid to not match your primary competitions sales bullet when you can do so for zero investment.