Why Do You Need 250 60D's?

[sb]

I guess it would be a cruel joke to introduce these people to Adobe After Effects at this point? :-)

What a waste, I could think of a better way to spend $25,000... And I'd hate to be the sucker who ends up renting (or worse yet buying second hand) one of those units after they've been gang fired like this :-)

[amarlez]

I really hope they didn't buy all those 60Ds. Why 60Ds in the first place? The regular person watching a music video wouldn't be able to tell the difference between them and a Rebel XT.

What was the video shot with?

[outsider]

If all that is required is flashes to be fired, why did they use all those cameras?

Unless it was all for show. It certainly looks cool/impressive to see all those camera with flashes attached.

I know if I would have done that setup (well I would likely use CGI, but I digress) I would just trigger the flash directly. The camera is an unnecessary expense, and likely one more thing that needs to cared for, especially when we're talking 250 parts.

[douflag]

I believe that some of the cameras were actually taking pics. I think this is apparent during the "slow motion" parts of the video.

[Edwin Herdman]

Seems to devalue the camera to me - as a 60D owner (one) it seems wasteful even if rented.

I was wondering when the first camera collector post would come up.  The things are meant to be used, after all...this is just an unusual use.

For the video the flashes usually appear on a low-power setting so the potential for damage should be smaller than normal.  (Maybe it's the AF assist mode, or maybe their software allows custom power settings?)

I noticed there's a couple of Matrix-y scenes as well, so yes they were able to use the cameras to take pictures too.

I didn't watch the whole thing start to end but did notice an EF-S 18-135mm mounted on one of the 60Ds at one point.

[papa-razzi]

Something different.  Fun.  Very cool.  Just doing lights isn't interesting.  The fact that it is cameras/flashes is what makes the video cool.  They do use many of the pictures taken by the cameras in the final video.  Buying and then selling or renting the cameras is not a huge cost for a video production - not a lot else going on in this video so overall doesn't seem like a huge budget video.  Plus, I would imagine that they got a good deal on the cameras from Canon because it is good marketing exposure for Canon.

I liked it.

[spedi]

i don't see the point in using:
1) 60Ds... why not 600Ds, or 550 or even 1100Ds?
2) cameras at all... as some1 else pointed out already, using flashes only if it had to be flashes...

in my opinion the song is rubbish and the video as well.

[victorengel]

Wow, those are 580EX II's also!

Those are a variety of flashes. I first noticed from the inconsistent color of the output. In the making of video, you get a good view of the equipment.

http://www.youtube.com/watch?v=_lGmO6eq9gM&feature=related
	Small | Large

I'm guessing someone put the word out that they needed to borrow a bunch of cameras and flashes. Probably 250 willing participants lent theirs for the shoot.

[Mt Spokane Photography]

Its very likely that they had help from Canon, perhaps even loaners that will eventually be in a Refurb store.

[/dev/null]

Those are a variety of flashes. I first noticed from the inconsistent color of the output. In the making of video, you get a good view of the equipment.
http://www.youtube.com/watch?v=_lGmO6eq9gM&feature=related

I'm guessing someone put the word out that they needed to borrow a bunch of cameras and flashes. Probably 250 willing participants lent theirs for the shoot.

In that video you see that they put a little circuit at the back of each flash. To me that means that the cameras are really used only as stands, not even as cold shoes. In the footnote they mention that they went through arduinos, which is a very cheap way to generate simple 1/0 digital output, for example to drive LEDs. You can buy open hardware kits with software and everything for under $100.

http://evilmadscience.com/productsmenu/tinykitlist/75

If instead of LEDs you connect a little driver for the flash to this circuit you are home for about $200-$300 plus rental of the cameras (which you don't even use) and flashes. Depending on how popular the band they are in Japan, Canon Marketing should have been more than happy to supply these, maybe even in a Canon warehouse :-)

what impresses me more is how fast the flashes regenerate. Some must be firing several times a second. I guess the output per flash must have been tuned way down, also to not blind the camera that is looking straight into the flash unit.

I think it is cool - even if I don't like the music.

[leGreve]

Shitty in the sense that this is no more than an advert for Canon... it's so blantantly obvious that it becomes tacky.

The execution says more about the human technicians behind the scenes than the camera itself... much less the band.

It's fun to watch... but an achievement from Canon?? Far from it.

[c-law]

i don't see the point in using:
1) 60Ds... why not 600Ds, or 550 or even 1100Ds?
2) cameras at all... as some1 else pointed out already, using flashes only if it had to be flashes...

in my opinion the song is rubbish and the video as well.

My thought on your first point is that I can't see rental places carrying Rebel line cameras. I think they'd be harder to find in the right quantities.

Point two was already covered in the thread and the article accompanying the video. There was a link to the lyrics to do with memories and thus camera.

Chris

[Mt Spokane Photography]

My thought on your first point is that I can't see rental places carrying Rebel line cameras. I think they'd be harder to find in the right quantities.

Point two was already covered in the thread and the article accompanying the video. There was a link to the lyrics to do with memories and thus camera.

Chris

So much for that theory

http://www.lensrentals.com/rent/canon/cameras

[c-law]

My thought on your first point is that I can't see rental places carrying Rebel line cameras. I think they'd be harder to find in the right quantities.

Point two was already covered in the thread and the article accompanying the video. There was a link to the lyrics to do with memories and thus camera.

Chris

So much for that theory

http://www.lensrentals.com/rent/canon/cameras

My error then. I have never looked into renting camera bodies, let along a rebel. I was just speculating.

Chris