Once again a company demonstrates some intelligence by designing and producing a new, useful, innovative product. Then unfortunately demonstrates a degree of 'insanity' by pricing the product at a completely ridiculous price point.
Yes, research has to be completed, prototypes made and tested, final machine moulds made. Despite these costs this product is considerably higher in cost than it should be.
I have a friend who works in metal fabrication and he regulalry laughs at DSLR rigs in excess of $1,000 which i'm told have $30 of components, and thats for a US made product. Go to China and the price drops considerably.
When I saw the price of this I didn't even bother to investigate it further.
One for those with big budgets sadly...