We want more, MOAR!!!
Build us a camera that has more of this and less of that, and much more of this, and could do this with only a little bit of that, and doesn’t need that in order to do this. And it must cost less than this and definitely less than that… And another thing: we want it now, we want it yesterday and we will want more tomorrow, and all the demands will have changed by then so stay awake!
[With apologies to Billy Connolly!]