Some people just don't want to see it. But yes... for MOST people it is a doubling of price and ultimately that cost has to be absorbed or passed on to the consumer
MOST people? What are you basing that on... the handful of people who just can't stop whining in this thread? Or because you don't like and want to think you are typical, normal, average, and that your views are correct you want to believe MOST people must see it your way? Perhaps it is YOU that just doesn't want to see that it isn't nearly as bad as you are making it out to be.