this thing was on a tour of photo shows around the world. I got an email hyping it being on display at either the HK or Shanghai camera show at least six months ago. I know they also had it on display at other camera shows in different countries as well.
At this point, the announcement means little besides just confirming weight, some random specs and price.
I'm sure someday it will be in the hands of actual consumers, but at this point it's basically a joke/Yeti.