Canon just can't figure the market out. Just because a camera isn't full frame, doesn't mean that "pro's" won't like it. Many professional photographers (and un-professionals, the highly skilled amateurs) have uses for cameras which are not huge, heavy, and expensive. They can't figure out that there is a market for a compact high quality camera. Fuji with their 18-55 2.8-4 seem to be figuring this out. Also, Sigma has figured out that the APS/DX world is more than thirsty for a good wide zoom - the new 18-35 f1.8 fills this nicely. If Canon wants to stay relavent, they need to figure out what people actually want, and what they actually use cameras for. For example, a 1DX with 16-35 weighs a whole lot. It is big. If someone would make a 10-20 2.8, this would pony well on the EOS-M. But, the stupid M seems to lack most easy means of manual control; this and more is why I pass over it. Canon made Yet Another Mount, then has failed to back it up, when they could running this for all it's worth, if they would make a "professional" model.