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Author Topic: Canon direct mail marketing  (Read 2536 times)

neuroanatomist

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Canon direct mail marketing
« on: May 24, 2013, 10:07:29 PM »
I have dutifully registered my Canon products, using their online registration tool.  Thus, they have my address.  Their database should also tell them that I have a fair amount of gear registered with them, pretty much all of it high end stuff.  By 'fair amount', I mean $40K worth at current retail prices.  You'd think, armed with that knowledge, they'd be able to have a pretty good idea of what would interest me as a consumer, right? 

Today, I received my first direct (snail) mailing from Canon.  A brochure for the new EF 200-400mm f/4L IS USM Extender 1.4x, perhaps?  An ad highlighting the benefits of their excellent RT flash system, GPS accessories, etc.?

Nope.  A little brochure highlighting the features of a pair of dSLRs sure to be of interest to a 1D X owner...
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Canon direct mail marketing
« on: May 24, 2013, 10:07:29 PM »

neuroanatomist

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Re: Canon direct mail marketing
« Reply #1 on: May 24, 2013, 10:09:47 PM »
I especially liked the page describing the 'Incredible Speed' of the 9-point AF system, and the up to 5 fps continuous shooting.   ::)
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Mt Spokane Photography

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Re: Canon direct mail marketing
« Reply #2 on: May 24, 2013, 10:25:15 PM »
How many did you buy?
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neuroanatomist

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Re: Canon direct mail marketing
« Reply #3 on: May 24, 2013, 10:27:18 PM »
LOL.

At least there was one image in the brochure which I found inspiring...
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distant.star

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Re: Canon direct mail marketing
« Reply #4 on: May 24, 2013, 11:18:23 PM »
.
There's a reason they call it "mass" marketing.
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RGF

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Re: Canon direct mail marketing
« Reply #5 on: May 24, 2013, 11:23:20 PM »
Filtering and consumer-centric marketing is not as easy you might think.  That is, until you make the commitment to CRM (like Amazon) and then you can make your marketing $ much more efficient.

In other word, laziness.
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Mt Spokane Photography

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Re: Canon direct mail marketing
« Reply #6 on: May 24, 2013, 11:31:22 PM »
Quote from: RGF on May 24, 2013, 11:23:20 PM
Filtering and consumer-centric marketing is not as easy you might think.  That is, until you make the commitment to CRM (like Amazon) and then you can make your marketing $ much more efficient.

In other word, laziness.
Actually, Canon could market high end stuff to CPS members, its a no brainer.  No CRM required.  Google is the king of targeted marketing, if I look at a product online, I'll suddenly see it in Google advertising everywhere I go.
 
They are working on extending this to retail stores with their face recognition, in the not distant future, advertising will follow you from store to store.
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Re: Canon direct mail marketing
« Reply #6 on: May 24, 2013, 11:31:22 PM »

scottkinfw

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Re: Canon direct mail marketing
« Reply #7 on: May 24, 2013, 11:58:36 PM »
I see a new "must have" for Neuro!

sek

Quote from: neuroanatomist on May 24, 2013, 10:07:29 PM
I have dutifully registered my Canon products, using their online registration tool.  Thus, they have my address.  Their database should also tell them that I have a fair amount of gear registered with them, pretty much all of it high end stuff.  By 'fair amount', I mean $40K worth at current retail prices.  You'd think, armed with that knowledge, they'd be able to have a pretty good idea of what would interest me as a consumer, right? 

Today, I received my first direct (snail) mailing from Canon.  A brochure for the new EF 200-400mm f/4L IS USM Extender 1.4x, perhaps?  An ad highlighting the benefits of their excellent RT flash system, GPS accessories, etc.?

Nope.  A little brochure highlighting the features of a pair of dSLRs sure to be of interest to a 1D X owner...
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sek
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ahab1372

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Re: Canon direct mail marketing
« Reply #8 on: May 25, 2013, 12:43:13 AM »
They did well - they offered you something you don't have yet. Clearly they were looking at what you already own.

And yes you should have one - for occasions when you don't want to bring the bulky stuff (dining out with the family), or when you want to shoot fast action and sports.
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Tabor Warren Photography

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Re: Canon direct mail marketing
« Reply #9 on: May 25, 2013, 01:02:48 AM »
Quote from: ahab1372 on May 25, 2013, 12:43:13 AM
They did well - they offered you something you don't have yet. Clearly they were looking at what you already own.

And yes you should have one - for occasions when you don't want to bring the bulky stuff (dining out with the family), or when you want to shoot fast action and sports.

Ahab's got a point, after all, "the world's smallest and lightest digital SLR" is not yet in your kit. THAT might give you bragging rights.  ;D

-Tabor
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RGF

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Re: Canon direct mail marketing
« Reply #10 on: May 25, 2013, 11:47:02 AM »
Quote from: Mt Spokane Photography on May 24, 2013, 11:31:22 PM
Quote from: RGF on May 24, 2013, 11:23:20 PM
Filtering and consumer-centric marketing is not as easy you might think.  That is, until you make the commitment to CRM (like Amazon) and then you can make your marketing $ much more efficient.

In other word, laziness.
Actually, Canon could market high end stuff to CPS members, its a no brainer.  No CRM required.  Google is the king of targeted marketing, if I look at a product online, I'll suddenly see it in Google advertising everywhere I go.
 
They are working on extending this to retail stores with their face recognition, in the not distant future, advertising will follow you from store to store.
Agree lots of possibilities.   But need to act on them.   Depending upon how names are stored, who does it, ...  We get ads for Rebels
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rpt

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Re: Canon direct mail marketing
« Reply #11 on: May 25, 2013, 12:20:23 PM »
Isn't it obvious? They know that you do not have the T5i or the SL1 - duh!
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Quasimodo

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Re: Canon direct mail marketing
« Reply #12 on: May 25, 2013, 12:28:08 PM »
Quote from: neuroanatomist on May 24, 2013, 10:07:29 PM
I have dutifully registered my Canon products, using their online registration tool.  Thus, they have my address.  Their database should also tell them that I have a fair amount of gear registered with them, pretty much all of it high end stuff.  By 'fair amount', I mean $40K worth at current retail prices.  You'd think, armed with that knowledge, they'd be able to have a pretty good idea of what would interest me as a consumer, right? 

Today, I received my first direct (snail) mailing from Canon.  A brochure for the new EF 200-400mm f/4L IS USM Extender 1.4x, perhaps?  An ad highlighting the benefits of their excellent RT flash system, GPS accessories, etc.?

Nope.  A little brochure highlighting the features of a pair of dSLRs sure to be of interest to a 1D X owner...

LOL! I still laugh at your Crocodile Dundee stunt at your daughers sports arrangement... I see a paralel.
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zim

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Re: Canon direct mail marketing
« Reply #13 on: May 25, 2013, 02:31:43 PM »
Right that's the last straw I'm off to the dark side they've never sent me anything  >:(
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Don Haines

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Re: Canon direct mail marketing
« Reply #14 on: May 25, 2013, 03:25:39 PM »
Yes, but does your 1DX have a mode dial that goes all the way around?
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Re: Canon direct mail marketing
« Reply #14 on: May 25, 2013, 03:25:39 PM »
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