1Ds Mark IV & 5D Mark II Merry-Go-Round

[bikersbeard]

wonder if this is fake, probably :-( got of FB..

[surfing_geek]

looks like the old 5d mkII teaser campaign...

[dilbert]

<p>I’ve been told there will be a “massively popular” lens as well as 2 more specialized lenses before the end of 2012.</p>

"massively popular" is either the 50mm/1.4 or 50mm/1.8

Given that the 50mm/1.4 is desperately in need of an update for full frame, that's my pick.

[Ricku]

Why are some people hoping for an upgrade on the 35L? What is there to improve?

I have the holy trinity + the 50L, and I must say that the 35L is the best of them all.

[Edwin Herdman]

I'm with pgabor, as in my guess is the "2 more specialized lenses" are TS-E 45mm & 90mm. The TS-E 24mm has already got a mkII, and Canon has competition from such lenses as the Schneider Keuznach 90mm lens.

I didn't see that Schneider Kreuznach made any 90mm perspective correction lens, or even that they made a 90mm f/2.8 lens.

From http://www.dpreview.com/news/1009/10091705schneiderkrueznachtslens.asp

"Schneider-Kreuznach has launched three new tilt-shift lenses for digital single-lens reflex cameras with full-frame image sensor: Super-Angulon 2.8/50 mm HM, Makro-Symmar 4.0/90 mm HM and APO-Digitar 5.6/120 mm HM Aspheric."

I see the lens focuses down to at least 3 feet.

I have to ask - how are these $3,500+ lenses competition for Canon?  I got the TS-E 90mm for a third that price, like new.  Brand-new copies bought online are still well below a third the asking price.  The 120mm is an interesting option with APO and aspherical construction but too slow and even more expensive at just under $5000.

It's one thing to say that a $3200 f/2.8 zoom from Sigma with all the bells and whistles is competition for Canon, but it's another to say that Schneider glass, as good as it may be, that is slower is going to sell in bundles to pros for that amount.  Maybe the Canons are a relative compromise but even the older TS-E 90mm is perfectly acceptable most of the time.  A new version might go a long ways towards correcting its few deficiencies (though the restricted amount of movements is one area the Canon is unlikely to correct and where the Schneider is winning, but this might not be immediately obvious to most photographers even when they have used the lens for a while).

[afira]

I like that a few of us are thinking a "specialist" TS of some description is in the works. Now we just get to sit and find out if we're looking at a 45, 90 or both redesign.

I like your idea of a 180 L Macro Edwin; my bank account probably wouldn't.

I don't buy the idea of a 100-300, even as a f/2.8 as being a good market for Canon to pounce on. I think its far better to convince people to go for a 70-200 at the stunning and "affordable" price of $2400. I imagine a 100-300 at a f/2.8 would range around the $2800-3200 mark, and would drive people toward the slower 70-300 or the primes. Possibly even the rumoured 200-400mm.

Also noted that everyone seems to believe the 50mm is a candidate for the massively popular lens. I would argue the 50mm f/1.8 is a better candidate than the f/1.4 or f/1.2, but I don't think the price point is a place where Canon can go any lower, unfortunately for those of us that love them. I think the f/1.4 would be the possible offender.

Still, no words on the other primes? I think the primes deserve a good look at for the new versions.

[pedro]

wonder if this is fake, probably :-( got of FB..

sure is...
http://www.photographybay.com/2008/09/05/canon-destined-evolution/