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Author Topic: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers  (Read 9573 times)

Canon Rumors

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EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« on: August 25, 2011, 02:52:45 PM »
Woo! Canon has announced that its EF300mm f/2.8L IS II USM and EF400mm f/2.8L IS II USM telephoto lenses – which feature completely redesigned optical systems, the latest Canon Image Stabilization (IS) technology, new IS and AF Modes and improved build quality – are now shipping to selected dealers.

Canon EF 300 f/2.8L IS II $7299 @ B&H

Canon EF 400 f/2.8L IS II $11499 @ B&H

thanks Guillermo

cr

« Last Edit: August 25, 2011, 02:55:29 PM by Canon Rumors »
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EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« on: August 25, 2011, 02:52:45 PM »

KyleSTL

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Re: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« Reply #1 on: August 25, 2011, 03:00:43 PM »
Excited to see reviews (and that Canon is finally shipping new stuff announced several months ago).

Edit: Not that either is in my budget (or needed for my amateur photography).  Rental would be fun for a special event, though.
« Last Edit: August 25, 2011, 03:02:36 PM by KyleSTL »
Canon EOS 5D | Tamron 19-35mm f/3.5-4.5 | 24-105mm f/4L IS USM | 28-105mm f/3.5-4.5 USM | 70-300mm f4-5.6 IS USM
15mm f/2.8 Fisheye | 28mm f/1.8 USM | 50mm f/1.4 USM | 85mm f/1.8 USM | 3x 420EX | ST-E2 | Canon S90 | SD600 w/ WP-DC4

thepancakeman

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Re: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« Reply #2 on: August 25, 2011, 03:05:06 PM »
Rental would be fun for a special event, though.

I was thinking rental could be special for a fun event... ;D

EYEONE

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Re: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« Reply #3 on: August 25, 2011, 04:28:21 PM »
Rental would be fun for a special event, though.

I was thinking rental could be special for a fun event... ;D

I think a rental sounds like a fun special event all by itself. :)
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Enrico

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Re: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« Reply #4 on: August 25, 2011, 04:59:27 PM »

Where can I rent fun?

Shnookums

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Re: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« Reply #5 on: August 25, 2011, 05:10:20 PM »
I would need to sell 2 of my 400mm 2.8 V1 to buy the new V2... Unfortunately, I only have one...

markIVantony

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Re: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« Reply #6 on: August 25, 2011, 07:46:44 PM »
argh!  why are these lenses so expensive??  I recently installed a new engine in a friends S10.  We paid $2100 for a brand new GM 2.2L engine, NEW, from the local GM dealership.  Think of how much metal, engineering, etc is in an engine.  For the price of ONE lens, we could buy three new engines!

I do not understand :-/  The time to precision-grind glass?   Umm...

LOL, I still want one!

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Re: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« Reply #6 on: August 25, 2011, 07:46:44 PM »

pgabor

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Re: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« Reply #7 on: August 25, 2011, 07:50:56 PM »
argh!  why are these lenses so expensive??  I recently installed a new engine in a friends S10.  We paid $2100 for a brand new GM 2.2L engine, NEW, from the local GM dealership.  Think of how much metal, engineering, etc is in an engine.  For the price of ONE lens, we could buy three new engines!

I do not understand :-/  The time to precision-grind glass?   Umm...

LOL, I still want one!

Optical glass (high clarity glass) is not a cheap thing, and there's a lot of glass in these things!

Sunnystate

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Re: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« Reply #8 on: August 25, 2011, 08:44:07 PM »
argh!  why are these lenses so expensive??  I recently installed a new engine in a friends S10.  We paid $2100 for a brand new GM 2.2L engine, NEW, from the local GM dealership.  Think of how much metal, engineering, etc is in an engine.  For the price of ONE lens, we could buy three new engines!

I do not understand :-/  The time to precision-grind glass?   Umm...

LOL, I still want one!

Optical glass (high clarity glass) is not a cheap thing, and there's a lot of glass in these things!

Soon we will see lenses being sold by weight by karats if this glass will keep getting so expensive... or maybe this are the signs of something called monopoly, price fixing between very few players?

gmrza

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Re: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« Reply #9 on: August 25, 2011, 09:08:20 PM »
argh!  why are these lenses so expensive??  I recently installed a new engine in a friends S10.  We paid $2100 for a brand new GM 2.2L engine, NEW, from the local GM dealership.  Think of how much metal, engineering, etc is in an engine.  For the price of ONE lens, we could buy three new engines!

I do not understand :-/  The time to precision-grind glass?   Umm...

LOL, I still want one!

Optical glass (high clarity glass) is not a cheap thing, and there's a lot of glass in these things!

Soon we will see lenses being sold by weight by karats if this glass will keep getting so expensive... or maybe this are the signs of something called monopoly, price fixing between very few players?

The economics of the markets for super-telephoto lenses and car engines are very different.
I suspect that there is not much demand elasticity in the market for super-telephoto lenses - the people who buy them are, mostly, people who have to have them for their work, pretty much regardless of price.  That means that if Canon decreased the price, there would be no corresponding increase in demand.  Similarly, if Canon increase the price, there is little or no decrease in demand.

As you also imply, Nikon is literally the only other game in town, so there is no real competition.  For most users of super-telephoto lenses, jumping ship from Canon to Nikon or Nikon to Canon is not really an option, so Canon and Nikon don't really represent competition to each other.  The only potential for real competition is from Sigma and friends, who haven't yet convinced professionals of the quality of their lenses.

Thus, there is no pressure on Canon to price competitively.  In fact, there is a lot of incentive for Canon and Nikon to mirror each other's behaviour - notice that I did not say "collude".  Even without active behind-the-scenes collusion, Canon and Nikon will closely track each other's behaviour and will only make a break when there is a real strategic advantage to be gained.  It's a bit like the tactics employed in cycle racing.
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Re: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« Reply #10 on: August 25, 2011, 09:21:20 PM »
Don't forget that the price of a lens element increases exponentially with its diameter, kind of what we see with FF vs APS-C sensors,

and the front element on those monsters... well they are monstrous.

but that doesn't explain the price difference between version I and II so this whole post was kind of useless :)

maybe those fancy coatings and fluorite elements play a role in the price increase

Mt Spokane Photography

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Re: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« Reply #11 on: August 25, 2011, 09:42:10 PM »

Prices will drop once the early adapters have their lenses and sales slow down.  Its always this way with new lenses and bodies.

However, we will never see the prices of the previous version.

canonmonster

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Re: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« Reply #12 on: August 25, 2011, 11:46:11 PM »
Price will not go down, look at the 800mm 10500 to 14000.
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Re: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« Reply #12 on: August 25, 2011, 11:46:11 PM »

pedro

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Re: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« Reply #13 on: August 26, 2011, 01:37:29 AM »
Well, then I'd say: big lenses first, big bodies 1D(whatever) first, 5Diii after X-mas? So Canon are ready for the pro to get aquainted with their new gear...
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AG

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Re: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« Reply #14 on: August 26, 2011, 02:03:36 AM »
Well, then I'd say: big lenses first, big bodies 1D(whatever) first, 5Diii after X-mas? So Canon are ready for the pro to get aquainted with their new gear...

Id say if they are going to release the 5D3 it will be before XMAS to capitalise on the holiday sales.
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Re: EF 300 & 400 f/2.8L IS II Shipping to Selected Dealers
« Reply #14 on: August 26, 2011, 02:03:36 AM »