Great, everybody seems to be eager to pay price of a small car for a lens, glad you are doing so well.
Strange thing is that the photography is probably the only high tech industry where prices are climbing with time exponentially, just compare ti with the prices of storage, memory, computers, TV sets etc.
There is more to the story and certainly some elements of the healthy free market are missing in my opinion.
It amazes me that some users of this forum are bluntly conditioning us to accept the situation, wonder how many of you have said: "Since Nikon 200-400mm cost $7000 than, I expect Canon 200-400mm, "PLUS" 1.4 converter build in (few such a nice professionally looking screws, levers and bell shaped forms) to cost no less than $11,000.00"
Let's write similar statements hundred more times on all forums and Canon will just surprise us in to submission releasing this lens with $14,990.00 price tag, why not!