but where are they testing them, and how can they account for the public? almost anywhere you go these days with a big camera, you're going to turn heads, and if one of those heads is someone like me, i'll be looking a bit closer to see what equipment they're using.
So are they testing them out in nature? every time i go for a walk somewhere i think is secluded enough, inevitably i'll run into someone else with a camera, maybe a P&S, last time it was a nikon guy with a macro lens and ring flash up a hill 4km from the nearest road, 50km from the centre of the city.
or are they huddled in a studio, maybe taking portraits where noone else sees the camera but the models and makeup artists (who probably wouldn't know the difference between a hasselblad and an iphone)
even if the testers have signed NDAs, the public hasn't. probably the models even haven't. is it just that lucky that noone's spotted anyone using one?