1Ds Mark IV in 2011 or 2012 [CR2]

[VJA]

Could the rumors that there is a "new 1Ds" coming at Photokina be true, even though the 1Ds IV might not come until 2011 or 2012? If the 1Ds IV does not come until 2012, it would make sense, possibly to release another camera in the meantime. It seems likely that the 5D upgrade would be the one. But could there be a 1Ds III N at Photokina? Maybe not though. After all, what could they add to the 1Ds III? Video? Why?

[Justin]

Bring on the 5D3 for $2999 - 24 mpx full frame sensor, 5 fps, vastly improved AF system, additional video functions.

The 5D2 can co-exist as the cheaper older version (lower msrp to $2199),

Who says there can't be co-existing higher models. T2i and T1i co-exist.

[AJ]

I'm not buying it.  5D3 ahead of 1Ds4?  1Ds is supposed to be the flagship.  Already folks are buying 5D2 over 1Ds3 to save coin, similar IQ for a lot less dough.  Why would Canon put their cutting-edge stuff in a $2.5 k box (5D3) when they can charge $8k for it by sticking it in a 1Ds body.

[Stone]

I'm not buying it.  5D3 ahead of 1Ds4?  1Ds is supposed to be the flagship.  Already folks are buying 5D2 over 1Ds3 to save coin, similar IQ for a lot less dough.  Why would Canon put their cutting-edge stuff in a $2.5 k box (5D3) when they can charge $8k for it by sticking it in a 1Ds body.

Would you rather sell 5,000 cameras at $8k a pop or 50,000 cameras at $2.5K?  Its all about total revenue.  Very, very few people amateur or professional can justify the pricetag of a 1Ds....

[AJ]

I'm not buying it.  5D3 ahead of 1Ds4?  1Ds is supposed to be the flagship.  Already folks are buying 5D2 over 1Ds3 to save coin, similar IQ for a lot less dough.  Why would Canon put their cutting-edge stuff in a $2.5 k box (5D3) when they can charge $8k for it by sticking it in a 1Ds body.

Would you rather sell 5,000 cameras at $8k a pop or 50,000 cameras at $2.5K?  Its all about total revenue.  Very, very few people amateur or professional can justify the pricetag of a 1Ds....

I'd rather sell 5,000 cameras at $8k, have it pay for R&D, then put the same technology in a lower-end cam and mass produce, sell 50,000 units at $2.5k.

Given your logic, why would canon have charged $8k for the previous 1Ds models when they could have sold more of 'em at a lower price.  But they did....

[macfly]

AJ, I'm with you on the logic of selling the high ticket item first, then after a year release the mass market version.

Add to logic the image of the big cat taken with the Mk IV tag at the Canon expo, and my local camera store here in LA (Samys) are saying 'get your credit cards ready boys', makes it all sound like the Mk IV is closer, and almost certainly closer than a 5D mklll.

[Canon 14-24]

To those that are wishing/wanting a 3D like camera, would they still  pony the extra dough for it?
With the 7D and 1D series the difference in price mainly to a superior AF system is quite dramatic.  I doubt Canon would release a FF superior AF digital camera for under $3grand starting.  I would assume a price of $3499 going up seems about right (though Canon would then seem to 1up me as usual and price it something like $3799/3999+), but then again that's like a 7D + 5D2 right there.

[Stone]

I'm not buying it.  5D3 ahead of 1Ds4?  1Ds is supposed to be the flagship.  Already folks are buying 5D2 over 1Ds3 to save coin, similar IQ for a lot less dough.  Why would Canon put their cutting-edge stuff in a $2.5 k box (5D3) when they can charge $8k for it by sticking it in a 1Ds body.

Would you rather sell 5,000 cameras at $8k a pop or 50,000 cameras at $2.5K?  Its all about total revenue.  Very, very few people amateur or professional can justify the pricetag of a 1Ds....

I'd rather sell 5,000 cameras at $8k, have it pay for R&D, then put the same technology in a lower-end cam and mass produce, sell 50,000 units at $2.5k.

Given your logic, why would canon have charged $8k for the previous 1Ds models when they could have sold more of 'em at a lower price.  But they did....

Given how long it would take you to sell those 5,000 $8K bodies to a much smaller market of potential buyers, you'd be lucky to be in business long enough to to develop your $2.5K value leader. 
 
  I'd sell the $2.5K bodies at a much faster rate to a much, much larger audience and realize a far more rapid ROI allowing me the operating revenue I need to stay in business and expand my production capabilities.  A portion of that revenue could then go into R&D and be used to produce my "flagship".  Economies of scale FTW....

[Tonyflo]

Hi Guys,

I'm not a still photographer (though I wish I had some formal training in photography!) -- my focus is video and film. From what I see, the 5D Mark II is obviously selling very well and getting a lot of free advertising from leaders in the DSLR film movement. However, there are also many flaws as some have noted:

- Poor HDMI ports/location of ports/HDMI connectors break easily
- Drops to 480p when using external monitor
- Main LCD not viewable when monitoring
- No HD-SDI monitoring support (need converters, which are a pain)
- Rolling shutter when camera is moved quickly
- Occasional aliasing, moire, and line skipping
- No 1080p or even 720p at 60fps (therefore hard to use for slowmo)
- Poor audio and controls
- Good in low light, but not as good as Nikon
- Only 1080p -- not 3k or 4k; No "raw" video mode

Still, despite all these problems, there are TONS of budding filmmakers buying or renting 5Ds -- and Canon is getting lots of free exposure and marketing.

However, most of these people are not totally loyal to Canon -- just to the best camera for their needs. So if a competitor comes out with something better (i.e. Panasonic, Nikon or even the ever-delayed Red Scarlet) ... they could have customers jump ship.

Also, there are many many people on the fence -- unsure of what to buy, or wondering if/when Canon will come out with something better.

So with the explosion in using these cameras for film -- if they released an update for the 5D soon that solved all these issues ... it would be the "ultimate" indie film camera. And an important step forward for pros like those who shot House on the 5D or Lucasfilms, who are beginning to use it more.

Thus, the strategy behind releasing a 5D3 soon would be to get so many new people on board who would also buy lots of lenses and other stuff, specifically for Canon. This would make it harder for someone to switch to Nikon or Panasonic later.

In a sense, I'm in this boat. I'm about ready to buy a 5D, despite it's issues, because it's still the best camera in its price class for my needs. And I'll also probably buy about $4,000-5000 in Zeiss Prime lenses in Canon ef mount.

Oh well ... no matter what, it doesn't look like they will be releasing the new 5D in time for me to wait -- so I will most likely get a current 5D2 and then sell it at a steep discount or use it as a "b" camera when the new one comes out.

Or .... (fingers crossed) the 1Ds will actually solve all these problems, come out in the next 30 days, and retail for the low, low price of just $4997!!!! ;-)

But given everything I see on this board, that seems about as likely as the Red Scarlet coming out soon! 

Anthony
 

[Anastas]

Bring on the 5D3 for $2999 - 24 mpx full frame sensor, 5 fps, vastly improved AF system, additional video functions.

The 5D2 can co-exist as the cheaper older version (lower msrp to $2199),

Who says there can't be co-existing higher models. T2i and T1i co-exist.

Count me for one 

[kai]

Glad to finally heard news of 5D3!
Please canon, give us a fast AF, adjustable upper iso in auto mode, raw video output enable. That's all I want to upgrade from 5D2 to 5D3!
As for the upgrade from 21MP to 28MP, that's not my preference. I even start to worry its low light capability and overall picture quality. I'd prefer 21MP or even lower it to 18MP.

[Athadam]

I think many of you are getting ahead of yourselves and are seriously getting wayyyy too excited over this.

Many of you have certain wants and needs but you have to realize this... There will always be complainers. There are a lot of sports shooters out there who will be furious if Canon decides to drop ISO improvements and up the IQ and dynamic range on a new camera, but equally there will be tons of landscapers who would be angry at a MP drop.

Canon will have to accommodate both parties - as they have always done by taking the middle path.

You guys are making it seem like most of the previous Canons are a piece of crap... Seriously, we are 10 years into the digital age and if you can't make a good image with what you've got :x you should really re-evaluate your skills.

I mean the 7D, 5D mark ii, and 1d Mark 4 are all great cameras. Certain aspects of them are inferior compared to Nikons - maybe but so will every Canon camera in the future. And the same can be said about Nikons.

I know - I know this is a rumours site, but just know that what your needs are.... doesn't reflect the needs and wants of the mass consumers

[BJNY]

....flaws as some have noted:

- Poor HDMI ports/location of ports/HDMI connectors break easily
- Drops to 480p when using external monitor
- Main LCD not viewable when monitoring
- No HD-SDI monitoring support (need converters, which are a pain)
- Rolling shutter when camera is moved quickly
- Occasional aliasing, moire, and line skipping
- No 1080p or even 720p at 60fps (therefore hard to use for slowmo)
- Poor audio and controls
- Good in low light, but not as good as Nikon
- Only 1080p -- not 3k or 4k; No "raw" video mode

I wouldn't mind next video-centric camera body having less megapixels than 5d2's current 21mpx
as long as that cures some/all of these issues.

Then, if Canon is going to take longer for the 1Ds4,
I hope they'll incorporate Foveon-like uninterpolated color sensor / no AA filter.

[Stone]

To those that are wishing/wanting a 3D like camera, would they still  pony the extra dough for it?
With the 7D and 1D series the difference in price mainly to a superior AF system is quite dramatic.  I doubt Canon would release a FF superior AF digital camera for under $3grand starting.  I would assume a price of $3499 going up seems about right (though Canon would then seem to 1up me as usual and price it something like $3799/3999+), but then again that's like a 7D + 5D2 right there.

If this camera comes along I'm ready to buy.  Depending on specs, my price range is $2500-$3500 body-only.   It doesn't need to cost more than that as the competition has already proven.  I'm just a hobbyist with no desire to profit from photography so I'm not rushed, but I've been ready to upgrade to FF for quite a while now.

[Richard]

This doesn't surprise me at all, as the world economy continues to turn around and disposable income goes up Canon needs sales to fund R&D for the next generation.  The 1Ds has never sold in great numbers and releasing a new $6 - $8K body that will NOT sell in great numbers probably doesn't make financial sense right now.

Yet there are a group of elite users that demand such a camera. These users also tend to have the coin to drop on 10K+ of lenses, multiple bodies, and CPS memberships. Also, people that use such a camera are influencers, a good word from them or some excellent work made by can build sales for Canon on the low end.