I know I've said this before, but I really dislike - resent, even - the idea that a significant part of the cost of the 5D3 that I'll buy will have gone into developing video functionality that I will never, EVER, use.
Just sell me a 5D3 without any video functionality, commensurately cheaper, please!
Or, spend the same money enhancing the stills functionality.
If I wanted a camcorder, guess what: I'd go out to a camcorder shop, and buy one.
Sorry to repeat the same old rant.
This just shows a sever lack of understanding about why the 5D became popular for video. The video you can capture is MILES ahead of any "camcorder" in terms of aesthetics. The 5D is one of only TWO digital camera systems in the world that records FF35 video.
As far as to why people would want that for video over a regular camcorder at the camcorder store... well because it DOESN'T LOOK LIKE A CAMCORDER. If you think that going from FF35 to APS-C is bad... try FF35 compared to 1/3" video camera chip... then come back and talk about video on the 5DIII being nonsense. It opened up a completely new look for cinematographers and directors that was, no more than 5 years ago, only available on $250,000 camera systems.
If the 5D2 is so great at video, then why do I keep seeing people on here whining about serious video problems in the 5D2 that Canon "really should have fixed by now, and had BETTER fix in the 5D3!"?
Based on that, I will not accept that the 5D2 is such a dream for video.
So yes, I do have a "serious lack of understanding" of why video is such a good thing. Video in a DSLR is something I do not want, and that I think just adds useless and unwanted purchase cost to the many of us who buy them for stills only. And I bet that the majority (I do dare say "majority") of 5D2 owners do not use the video functionality at all, or to any significant extent.
I, I, I, I, I....thanks God you are not the only customer Canon has.
If the new 5d3 didn't have any video feature, it'll be the last 5D in Canon's product line, there won't be a 5d4 in the future.
They need to consider what features the majority would buy, and make profit. If you want one custom made, it will cost 10x more than the one with "wasted video function" for you.
At the end of the day we are all and have to take advantage of the cheap price from mass production.