I find this news interesting. Could be great news depending where it leads.
However if its hasselblad, that may not be so easy. Hasselblad is in partnership with Carl Zeiss. I'm willing to suggest without them, it will be a partnership with death. Schneider Kreuznach will no doubt not touch them, this leaves what logical option? I can think of one, but it's unlikely.
Medium format being possibly affordable? No, I wouldn't be betting that regardless.
I could be wrong, but this sounds like a big hypothetical rumour. That's it.