This WILL happen. I'm no expert, but the writing is on the wall IMO...
Canon needs growth. But where? Mirrorless, DSLR is flat. Point & Shoot is declining due to Smartphones. I think FF is going to get MUCH cheaper because APS-C will compete with smartphones. It's only a matter of time when you'll be able to set aperture/iso and shutter on them. So I think APS-C will die in 5 years. There is growth potential in video as more photographers are adding it to their arsenal. But that won't be too much growth really.
Medium Format. But how to do this is tricky. They can buy let's say Phase One. And that will show growth. But only for a year or two because they are only buying already established customers. Or, they can build their own MF cam and gear. This is a longer term, better route. But there is an initial big investment in infrastructure. So they may show a loss the first 2 - 3 years to recoup cost, but may have good growth for another 7 - 10 years. Taking Phase One/Hasselblad/Leica users. This is of course, that their option is equally if not better and with a good cost savings. Which I think Canon would do. I would say they would price one around $15k. That could kill the big MF players.
Ok, I'm still a noob and learning my way around my first DSLR, the 5D3.
Aside from hearing the term Medium Format camera, I don't know much about it...just that it has higher resolution.
Why would a MF camera, especially if put out in a more main stream market like Canon would be doing...cost fscking $15K or more?!?
I was guessing they are pricey due to being a low sales niche type camera, but if it went main stream production why would it not cost closer to the ballpark price of a higher end DSLR?
What makes them so expensive?