Canon always need to move forward and get people to spend ever larger amounts of money with them, so after FF, where else is there to go except to MF?
So, you're saying there is a huge block of Canon users who have upgraded their way to 1DX and want more camera?
MF isn't about wondering the streets taking snaps of pigeons or taking photo's of your kids pricking about in the garden, it's a serious camera for serious people. It's a commercial camera for commercial projects, product, architecture & fashion. Imagine cropping an image and it still being big enough to print on a billboard or the side of a building. That's it's practical use. The photographers who do this aren't going out to do weddings at £100 a pop.
Don't get disgruntled because this camera isn't aimed at you. It's great that they're having a go at this market and I can't wait to own one
I guarantee there will be a segment of the market using these to put funny captions on pictures of cats.
I know that's why I want one, getting action shots indoors is a real struggle (thus, I've never posted any funny cat pictures).
And the Bokeh! crowd will go bonkers.