Okay ... I think I've got it. I ran through a lot of settings and came up with the following -
1) The document profile was showing as untagged RGB - I went to "Assign Profile" under the "Edit" tab and opted for "Working RGB: ProPhoto RGB";
2) The Monitor Color in "Color Settings" was wrongly chosen;
3) Destination Color Space was incorrectly chosen
Thanks for the resources guys ... I'll get back with my color flow.
Cheers ... J.R.