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Author Topic: Canon Announces the PowerShot SX40 HS  (Read 11068 times)

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Canon Announces the PowerShot SX40 HS
« on: September 15, 2011, 08:57:37 AM »

London, UK, 15th September 2011 – Canon today unveils the latest addition to its range of powerful, ultra-zoom compact cameras. Combining an incredible 35x ultrawide- angle zoom lens, full manual control and Full HD movie capture, the PowerShot SX40 HS is ideal for photographers who want the flexibility and control of a DSLR and the versatility of a huge focal range packed into a compact body.


Providing outstanding image quality, the PowerShot SX40 HS is among the first PowerShot models to feature Canon’s new DIGIC 5 image processor which boosts the performance of the HS System and offers advanced shooting options as well as supporting Full HD (1080p) movie capture. The amazing zoom range allows any subject to be captured with ease, from high-speed action at the racetrack to distant wildlife on the African plains and abstract close-ups. New Intelligent IS technology also ensures still images are crisp, and video footage is smooth and clear.


Ultra-powerful, ultra-zoom

The PowerShot SX40 HS is incredibly versatile, capturing subjects near and far with amazing precision thanks to one of the most powerful zooms on the market, which draws on the same optical expertise behind Canon’s industry-leading professional lenses. The versatile 35x zoom, with Ultrasonic and Voice Coil Motors to ensure fast, silent zooming and focusing, extends from a 24mm ultra-wide-angle to a maximum telephoto range of 840mm, enabling users to capture wide-angle shots of stunning landscapes as well as portraits and distant action.


The 4.5-stop optical Image Stabilizer has also been enhanced with new Intelligent IS technology that detects the shooting situation and automatically applies the most appropriate image stabilisation settings from seven possible modes1. For example, Panning IS is enabled when following the action of a racetrack, ensuring the IS system stabilises in only one direction, while Macro IS with Hybrid IS technology is perfect for shooting clear close-ups. Powered IS uses Canon camcorder technology to make it easy to film distant subjects with the long zoom, and Tripod mode switches off the Image Stabilizer when the camera is on a stable surface or attached to a tripod.


Raising the bar for image quality

The PowerShot SX40 HS is the latest model to feature the HS System, combining a high-sensitivity back-illuminated 12.1 Megapixel CMOS sensor with Canon’s new breed of image processor to capture beautiful, low noise images in all conditions. The new DIGIC 5 image processor offers even more advanced noise reduction technology, giving up to 75% less noise2 at all ISO levels and producing more natural, blur-free results without needing to use a tripod or the flash. New Multi-area White Balance can make images look more natural by detecting situations where there are two different light sources and then applying area-specific white balance correction. For example, when shooting a casual portrait with flash inside a room lit with tungsten lighting, the camera will apply tungsten white balance on the background and flash white balance on the face, ensuring both the subject and the background keep their natural colours.


High speed, high drama

The new DIGIC 5 processor takes the high-speed shooting capabilities of the 12.1MP CMOS sensor to a new level, enabling photographers to capture every moment in stunning detail and quality. Photographers shooting fast-paced action can choose between shooting full resolution photos continuously to card capacity at 2.4 shots/sec., or with the new High-speed Burst HQ mode, a high-speed sequence of up to 8 full resolution shots can be captured at 10.3 shots/sec.


Alternatively, experiment with Super Slow Motion Movie – shooting VGA resolution video at 120fps (or QVGA resolution at 240fps) and playing it back at a fraction of the real speed3 – to add dramatic flair or analyse a goal or golf swing. For even greater support when shooting after dark without a tripod, Handheld Night Scene captures a high-speed sequence of shots, combining the image data to produce one well-exposed shot with minimal blur.


Full HD movies – shoot and share with ease

The dedicated movie button allows photographers to become videographers instantly, switching from high quality stills to Full HD (1080p) video at 24fps with stereo sound for fantastic home movies. The USM and VCM on the huge telephoto lens enable the PowerShot SX40 HS to zoom and focus quickly and silently, allowing photographers to make use of the full focal range whilst filming.


Sharing and editing your home movies also couldn’t be easier. The PowerShot SX40 HS supports the Apple iFrame Movie format, allowing video clips to be imported and immediately edited in common software programs, simplifying and accelerating the post-production process. Frame and view your footage on the 6.8 cm (2.7″) vari-angle PureColor II VA LCD screen, alternatively, share your footage and photos on the big screen, straight from the camera’s HDMI port. You can also use the remote control of an HDMI-CEC compatible HDTV to browse the camera from the comfort of your sofa – perfect for sharing holiday snaps or home movies with friends and family.


Manual control and creative support

For more advanced users, the PowerShot SX40 HS offers the complete flexibility of full manual control. On-screen Hints & Tips can also be engaged to guide beginners through the different camera settings, helping to develop their photographic skills with every new shot. Smart Auto has also been enhanced, detecting up to 32 different scenes4 and automatically adjusting the camera settings to capture the best possible image. Tracking AF allows the photographer to select an object and track it as it moves around the frame, ensuring off-centre compositions are perfectly in focus at the moment the photo is taken.


To add creative flair to every shot, the PowerShot SX40 HS also features a range of Creative Filters including Fish-eye Effect, Super Vivid, Poster Effect and Miniature Effect which also extends to movies. Toy Camera Effect recreates the nostalgic effects of a pinhole camera and Monochrome produces shots in black and white, sepia and blue tones.


Further extending its creative possibilities, the PowerShot SX40 HS can be used with Canon Speedlite EX flash units as well as a lens filter adapter and other accessories. This provides Canon compact camera users with many of the benefits of the EOS DSLR System, combined with the unsurpassed versatility of this model’s incredible zoom range.


Join the CANON iMAGE GATEWAY community

Owners of the PowerShot SX40 HS can also join the CANON iMAGE GATEWAY, an online facility for sharing photos and video.


The CANON iMAGE GATEWAY Online Photo Album provides up to 2GB of personal storage capacity – enough room for hundreds of high-quality images.


PowerShot SX40 HS – key features :



  • 35x ultra wide-angle zoom with USM

  • Image Stabilizer (4.5-stop). Intelligent IS

  • HS System (12.1 MP) with DIGIC 5

  • Full HD, HDMI

  • 6.8 cm (2.7″) vari-angle LCD, EVF

  • Smart Auto, Multi-area WB

  • High-speed Burst HQ

  • Manual modes

  • Zoom Framing Assist

  • Range of accessories


 


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Canon Announces the PowerShot SX40 HS
« on: September 15, 2011, 08:57:37 AM »

akiskev

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Re: Canon Announces the PowerShot SX40 HS
« Reply #1 on: September 15, 2011, 09:14:53 AM »
120fps at 640x480! A useful feature!
75% less noise at all isos? I wanna see what Digic 5 can really do at isos >400.
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Re: Canon Announces the PowerShot SX40 HS
« Reply #2 on: September 15, 2011, 09:39:03 AM »
Any word on when it will go on sale in the USA? My wife wanted the SX30, but we've been holding out for the SX40, mostly for the CMOS sensor.

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Re: Canon Announces the PowerShot SX40 HS
« Reply #3 on: September 15, 2011, 11:14:23 AM »
Any word on when it will go on sale in the USA? My wife wanted the SX30, but we've been holding out for the SX40, mostly for the CMOS sensor.

If you can, wait for the second half of November since it's still a point-and-shoot;  Amazon and Newegg usually go at each other with the price wars and you can get a reasonable deal, even on some of the newer consumer cameras.
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Re: Canon Announces the PowerShot SX40 HS
« Reply #4 on: September 15, 2011, 12:36:27 PM »
Any word on when it will go on sale in the USA? My wife wanted the SX30, but we've been holding out for the SX40, mostly for the CMOS sensor.

Best Buy is taking pre-orders, with an estimated ship date of October 2.  Here's a 10% off coupon.

Jakes

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Re: Canon Announces the PowerShot SX40 HS
« Reply #5 on: September 15, 2011, 01:31:17 PM »
Does is come with RAW?

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Re: Canon Announces the PowerShot SX40 HS
« Reply #6 on: September 15, 2011, 01:47:40 PM »
10+fps? 

The 5D3 better be impressive....
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Re: Canon Announces the PowerShot SX40 HS
« Reply #6 on: September 15, 2011, 01:47:40 PM »

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Re: Canon Announces the PowerShot SX40 HS
« Reply #7 on: September 15, 2011, 01:50:41 PM »
Does is come with RAW?
No RAW, unfortunately  :'(
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Re: Canon Announces the PowerShot SX40 HS
« Reply #8 on: September 15, 2011, 02:02:12 PM »
Does is come with RAW?

That jives with Canons press announcement which says late September.

Son of Daguerre

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Re: Canon Announces the PowerShot SX40 HS
« Reply #9 on: September 15, 2011, 10:19:19 PM »
10+fps? 

The 5D3 better be impressive....
Yes, but it's a burst of only 8 frames

Son of Daguerre

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Re: Canon Announces the PowerShot SX40 HS
« Reply #10 on: September 15, 2011, 10:21:16 PM »
Does is come with RAW?
No RAW, unfortunately  :'(
If you wait a coupla months, though, there should be a CHDK build which will allow you to shoot DNG, a type of RAW.

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Re: Canon Announces the PowerShot SX40 HS
« Reply #11 on: September 15, 2011, 10:24:06 PM »
Digic 5 is a nice surprise!!  6X the speed and 4X more processing per pixel than Digic 4.  NICE!

However, I would have expected Digic 5 to have more impact on movie performance.  This camera has exactly the same movie resolutions and frame rates as the SX230 HS which has Digic 4.

1080p @ 24fps is not all that impressive... what about 30fps or 60fps?

I'm also a bit disappointed they are still using .MOV format for the movies.  Quicktime on a Windows PC has never been all that great.  Thank goodness for VLC.  I doubt my PlayStation 3 will play the movies at all without converting them first.

Back to the positive side, it sounds like they do have some of the latest camcorder image stabilization features on this camera, and that is a big plus for me.

So based on assumptions from just reading the specs... it sounds like this will probably be the king of image quality for the super-zooms mainly because of Digic 5... but for movies, I'm afraid the Sony DSC-HX100V is gonna beat it with 1080p AVCHD 60i / 60p.

So I guess I will wait for the reviews to start pouring in to see how the SX40 HS stacks up against the competition (which in my opinion is mostly Sony).

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Re: Canon Announces the PowerShot SX40 HS
« Reply #12 on: September 16, 2011, 02:17:12 PM »
AMAZON.COM has the SX40 HS available for pre-order, although they have the title as "SX40IS". http://www.amazon.com/gp/product/B005MTMFHU/ref=ox_sc_act_title_2?ie=UTF8&m=ATVPDKIKX0DER

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Re: Canon Announces the PowerShot SX40 HS
« Reply #12 on: September 16, 2011, 02:17:12 PM »

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Re: Canon Announces the PowerShot SX40 HS
« Reply #13 on: September 23, 2011, 11:03:10 AM »
If you can, wait for the second half of November since it's still a point-and-shoot;  Amazon and Newegg usually go at each other with the price wars and you can get a reasonable deal, even on some of the newer consumer cameras.

@dstppy
We have decided to wait and see if the price drops before the holidays. To keep us satisfied until then I picked up the SX230HS at a great price since Canon has a $30 instant rebate on it until the end of the month and we are also in need of an new compact (but capable) camera. It's scheduled to be delivered today.

Amazon now has the SX40HS in stock and ready to ship, they also corrected the name from "SX40 IS". http://www.amazon.com/gp/product/B005MTMFHU/ref=ox_sc_sfl_title_2?ie=UTF8&m=ATVPDKIKX0DER

Mega

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Re: Canon Announces the PowerShot SX40 HS
« Reply #14 on: September 23, 2011, 02:12:00 PM »
Nothing technically wrong with the links above, but here is a cleaner Amazon link:

http://www.amazon.com/dp/B005MTMFHU/

Also, Camera Labs has a good preview here:

http://www.cameralabs.com/reviews/Canon_PowerShot_SX40_HS/

It's not a full review, but still the best info I've found so far.

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Re: Canon Announces the PowerShot SX40 HS
« Reply #14 on: September 23, 2011, 02:12:00 PM »