is this zimbabwean dollars?
It's in Pesos.
That price seems like it's intended for the uneducated in photography.
Ah yes, the uneducated and RICH, and that would be the pensioners of this country. Old men with time and money, they want to get into photography like everyone else, and maybe win a competition or two and become famous while casually taking snaps of flowers. And to do that they need the best camera and gear, yet have no idea what's legit. So here we go, the ultimate kit with a price tag that tells you it's the best!
And as for comparable value in goods, instead of a 7D and 3 cheapo lenses, a 1DX and 3 Ls could work into that budget